Did you know that TikTok is quickly becoming one of the best social media platforms to launch your influencer marketing campaign in Vietnam? In fact, since its launch, TikTok has become the go-to influencer house for this generation. With all the hype around content creators, it's no wonder that marketers and business-owners see influencer marketing on TikTok as the key to guaranteed success. And the same can be said for other popular apps like YouTube and Instagram.
A single TikTok ad has the potential to reach almost 68 million people in the country, which is over 68% of their entire population! And when you combine that with the authenticity, loyalty, and credibility of Vietnam TikTokers, you're sure to have a memorable marketing campaign.
If you're a business looking to enter the Vietnam market, influencer marketing on TikTok should definitely be on your radar. And to help you plan your campaign, we've put together a list of the top TikTok influencers in Vietnam that you might want to consider working with. So, let's dive in and check them out!
Top 30 TikTok Influencers in Vietnam ⬇️
Quankhonggo
Hang Du Muc
Man Hoang Cao
Quy Nhi Tran
Tri Phan
Blingbabi
A Dinh
Followers: 796.8K
Topics: Fashion, Outfit
Calling all fashionistas! Hmeuu's account is a must-follow for anyone looking to up their fashion game. She posts tutorials on how to mix and match outfits and accessories for any occasion, and even has tips on how to pose properly in photos. Her videos are especially loved by those who want to look their best online, but may feel a bit unsure in front of the camera.
29. A DINH
Followers: 1.2M
Topics: Lifestyle, Food, Travel
Hungry? Look no further than A Dinh's feed for all your food needs! This TikTok influencer has got it all covered - from finding the best ingredients, to taste-testing and sharing his opinion on the freshest and most affordable products. Food and kitchen equipment brands, take note!
28. BLINGBABI
Followers: 2M
Topics: Makeup Transformation, Beauty
Get ready to be amazed by Blingabi's stunning makeup transformations and tutorials! With over a million followers, this TikToker has definitely got some serious skills. And her latest challenge - "Inside Out inspired makeup" - has already racked up over 24 million views! Watch as she brings her friends' drawings to life with her incredible talent.
27. TRI PHAN
Followers: 2.1M
Topics: Food, Fitness
If you're a foodie aiming to stay fit, look no further than Tri Phan! This TikTok sensation serves up cooking tutorials and food reviews featuring mouth-watering dishes that keep your healthy lifestyle intact. Plus, with his charming smile and muscular physique, it's no surprise he's amassed such a massive following.
26. QUY NHI TRAN
Followers: 2.1M
Topics: Beauty, Cosmetics
Are you a makeup newbie looking for some easy hacks? Look no further than Quy Nhi's TikTok account! This Vietnam influencer isn't afraid to share her tips and tricks to achieve flawless makeup looks. And with her participation in the hottest makeup challenges, you'll always be on top of the latest trends.
Followers: 2.7M
Topics: Food Review, Charity
Known for his hilarious "Review Idol" series, Tina Thao Thi has captured everyone's attention with his witty takes on Vietnam's top celebrities. But it’s not just her humor that wins hearts—Tina's kind spirit shines through in his charity work. Her "lovely mouth" doesn't just entertain; it also raises awareness and support for people in need, making his a cherished figure both online and in the community.
24. MAN HOANG CAO
Followers: 3.4M
Topics: Food, Cooking
Ready to explore Saigon's street foods? Let Man Hoang be your guide! This young mommy with blue hair loves to share her food reviews with the world, giving you a taste of Vietnam's most delicious bites. And if you're feeling inspired, she also has easy-to-follow cooking tutorials that you can try at home. Plus, with her fresh visuals, she's caught the attention of beauty and health brands for collaborations!
23. TUN PHAM
Followers: 3.4M
Topics: Lifestyle, Food
Tun Pham, the social media star who's a triple threat: host, model, and all-around entertainer in Vietnam! His diverse content ranges from laugh-out-loud skits to drool-worthy food reviews spanning the country. Plus, his collaborations with friends add an extra layer of fun and charm, making his videos a must-watch.
22. DO KIM PHUC
Followers: 3.5M
Topics: Football
Are you a football fanatic? If so, you'll be captivated by Phuc's jaw-dropping freestyle skills and his incredible journey to chase his passion. He's interacted with Ronaldo and performed at LaLiga and other prestigious international tournaments. Don’t miss his inspiring story!
21. PHUNG LAI
Followers: 3.6M
Topics: Food, Lifestyle
Get ready to laugh and smile with Phung Lai! Her account is full of diverse content, from food and product reviews to sharing her journey as a new mom. And with her unique personality and funny expressions, it's no wonder she's amassed a following of over 3.3 million people who can't get enough of her positive vibes.
20. TRAN THANH TAM
Followers: 4.3M
Topics: Beauty, Fashion, Dance
Looking for some sweet moves and eye-catching outfits? Look no further than Tran Thanh Tam's TikTok account! This influencer knows how to dance to the most popular sounds and trends, all while looking gorgeous. And if you're curious about the products she loves, she also shares her honest reviews from time to time.
Followers: 4.3M
Topics: Lifestyle, Family
Follow Hang Du Muc right now, a KOL Livestream star who's as real as it gets. With her no-nonsense attitude and deep commitment to her clients, she’s won over tens of millions of viewers. From sharing touching family moments to revealing her bustling work life, Hang’s authentic content keeps everyone hooked.
Followers: 4.5M
Topics: Food Review
As one of the most beloved food reviewers, Quan’s reputation for honest and truthful reviews sets him apart. His content consistently delves into the quality of dishes and restaurants, earning him a loyal following. With his genuine friendliness, Quan connects with followers of all ages, winning their hearts with every review!
17. JSOL
Followers: 5.3M
Topics: Music, Entertainment, Pets
Feeling down? Jsol's got you covered with his positive vibes and adorable pets! This former singer turned influencer loves to share videos of him playing with his cats and dogs, often dressing them up in funny costumes. And if that's not enough, he's always up for a good laugh by purposely annoying his pets in harmless ways.
16. LINH NGOC DAM
Followers: 5.6M
Topics: Fashion, Lifestyle
Hold onto your seat—you're about to meet a total showstopper on TikTok! This incredible, tattooed powerhouse isn’t just turning heads; she’s redefining style and confidence. With her fierce look and unapologetic attitude, she stands out in a sea of fashion influencers. And guess what? Over 5.7 million fans are inspired by her message of strength and self-assurance. Get ready to elevate your confidence game!
15. BONG TIM
Followers: 6.4M
Topics: Food, Lifestyle, Entertainment
Looking for some authentic content on TikTok? Check out Bong Tim's account, also known as "Purple Flower." This Vietnam TikToker covers a wide variety of topics, from food and travel to TikTok challenges and product reviews. And with his followers trusting his opinions on brands, you know you can count on him to keep it real.
14. PHUONG MIN
Followers: 6.2M
Topics: Food, Family, Toys
If you want to feel nostalgia, then look at Phuong Min's TikTok account! This young-at-heart influencer loves to review toys and sweet treats like candies and lollipops, bringing back memories of simpler times. And if you're looking for cooking and home care tips, she's got those covered too!
13. LONG CHUN
Followers: 6.9M
Topics: Comedy, Food
Get ready to laugh with Long Chun's hilarious skits and food reviews on TikTok! This actor turned influencer often involves his little brother in his videos, and their chemistry has caught the attention of netizens and brands alike. With several collaborations under their belt, they're definitely making their mark on the platform.
12. BABYKOPOHOME
Followers: 6.7M
Topics: Food, Home Maintenance, Family
Meet the relatable modern mom of Vietnam, BabyKopoHome! This TikToker is known for her food and home hacks, as well as her parenting advice. Her TikTok account is full of cooking tutorials, food reviews, and home organization tips that any mom can appreciate.
11. NGOC TRINH
Followers: 6.9M
Topics: Fashion, Modeling
You’ve got to check out Ngoc Trinh's TikTok! This former model shares stunning photoshoots, epic fashion shows, and makeup tutorials. Plus, she offers a fascinating glimpse into her life, teaching young women to embrace confidence and flaunt their unique style. It’s a must-watch!
10. DJ MIE
Followers: 8.4M
Topics: Music, Vlog
Ready to dance the night away? DJ Mie's TikTok account has got you covered with her sick beats and memorable mixes! This professional disc jockey also posts vlogs with her boyfriend, showing off their charm and talent. And with over 8.4 million followers, it's clear that her fans can't get enough of her infectious energy.
9. CUONG JIN
Followers: 8.6M
Topics: Dance, Music
Prepare to dance and laugh with Cuong Jin on TikTok! As a trainee at Big Arts Entertainment and Layon E&M, Cuong made waves as the leader of the Vietnamese boyband project #CZB. Now, he entertains with dynamic dance videos, hilarious skits, impressive transformations, and engaging product promotions. Tune in and enjoy!
8. VIET MY
Followers: 9.4M
Topics: Art, Painting
Meet Viet My, the art content creator with a unique approach to portraits! This influencer uses materials not typically used for painting, like letters, numbers, Oreos, tissues, and eggs to create stunning portraits. And with his handsome face, it's no wonder he's amassed over 9 million followers on the platform.
7. LE BONG
Followers: 10.1M
Topics: Dance, Cosplay
Le Bong not only has a pretty face, but also some killer dance moves. Her dance covers of the hottest songs are always on point, and she always dresses the part. Plus, she also shares skits and vlogs that give a glimpse into her life.
Followers: 10.8M
Topics: Child Acting, Entertainment
At just 10 years old, An Nhien has already taken the influencer world by storm with her captivating short videos. Known for her remarkable acting skills, she adeptly uses excerpts from popular movies and plays, delivering performances with natural ease. Beyond her talent in acting, An Nhien's content shines with heartwarming family moments, energetic dance videos, and hilarious skits that are sure to make you laugh and keep you entertained from the very first clip.
5. REENCY NGO
Followers: 11.5M
Topics: Short Films, Acting
Take a look at Reency’s TikTok account, where relatability meets creativity! This talented influencer crafts short films that reflect real-life experiences, with high-quality resolution and an eye for the latest trends. Plus, her impressive dance videos add an extra layer of excitement, making her content truly captivating.
4. THANH Y VO
Followers: 11.6M
Topics: Makeup, Comedy, Cosplay
Follow Thanh Y Vo if you want a good laugh! This popular comedian on TikTok is known for his transformational looks and comedic skits that turn real-life scenarios into hilarious moments. He's also skilled in makeup and cosplay, making his content even more impressive.
Followers: 14.4M
Topics: Entertainment, Lifestyle
Viet Phuong's account has it all—from dance videos and food reviews to skits and fashion hacks, she covers it all. Netizens flock to her page for the latest trends, and her content seamlessly switches between sweet, serious, innocent, and funny vibes depending on the theme. Whatever your mood, Viet Phong is sure to keep you entertained.
2. LINH BARBIE
Followers: 19M
Topics: Short film, Beauty, Fashion
Linh Barbie's short films on TikTok make you think, laugh, or maybe even tear up. She often teams up with other top Vietnam influencers, adding more sparkle to her already brilliant creations. Her dazzling costumes and special effects turn each video into a visual masterpiece. And it doesn’t stop there—she's also winning over fans on YouTube!
1. TRA DANG
Followers: 21.2M
Topics: Dance, Transformations
Dance into the rhythm with Tra Dang's TikTok account! This talented dancer consistently delivers high-quality videos, known for her impeccable choice of costumes, accessories, transitions, and stunning video effects. Her dance covers and transformation videos are nothing short of spectacular, and her moves are sure to inspire you to hit the dance floor.
CONCLUSION
Shortly after its release, TikTok has become one of the most favorite social media platforms in Vietnam. The Vietnamese market have also taken a liking on influencers, experts, and celebrities on social media. The fame of TikTok, along with this market's internet behavior, made influencer marketing on the platform the most effective strategy which leads to success.
Looking at the list we've provided, we can conclude that Vietnamese TikTok users love content about food, beauty, lifestyle, and entertainment. Moreover, these internet users give credence to the influencers' testimonies and opinions about certain products.
Choosing an influencer for your brand must be something you have to think over. We hope that this list has given you insight on the most trending influencers on the platform. We hope that this list helped you in starting your influencer marketing campaign.
Contact Us
AJ Marketing | Unlock the Power of Influence
Frequently Asked Questions (FAQs)
What is influencer marketing in Vietnam?
Influencer marketing in Vietnam involves brands partnering with Vietnamese content creators who have a significant and engaged following on social media platforms like TikTok, Instagram, or YouTube. These influencers use their established trust and rapport with their audience to promote products or services. By doing so, they help increase brand awareness, boost engagement, and ultimately, drive sales.