Are you curious about who's killing it on YouTube in Indonesia? With such a massive audience and an engaged user base, YouTube has become a key player in the world of advertising and marketing in Indonesia. Just think about it: an ad on YouTube has the potential to reach a mind-boggling 139 million Indonesians. That's almost half the country's population! With the added boost from influencers, this platform is a force to be reckoned with.
In fact, influencers reign supreme on the platform, with a huge chunk of internet users in Indonesia following their every move. This is why YouTube influencer marketing continues to be a top marketing trend in Indonesia. Several brands have tried and tested this strategy, and the same resulted to success in bringing exposure, conversions, and sales.
In this article, we created a list of the top YouTubers in the country to help you in your research. This list consists of influencers from different niches, such as beauty, tech, fitness, gaming, and many more.
Top 20 YouTubers in Indonesia ⬇️
Subscribers: 6.28M
Topics: Lifestyle, Beauty, Gaming
Natasha Wilona, a 22-year-old Indonesian actress and YouTuber, excels in acting, beauty, and gaming. Famous for makeup and skincare videos, she also shines in Mobile Legends with other YouTubers. A highlight was receiving a Lamborghini from Melvin Tenggara in 2021, a video that amassed over 2 million views.
Subscribers: 9.18M
Topics: Lifestyle, Parenting
The Onsu Family, a quintessential Indonesian family, shares their life from dawn till dusk on YouTube. Featuring Ruben, Sarwendah, Betrand Peto, Thalia, and Thania Onsu, their channel offers a mix of excitement, emotion, and laughter. They also share their travels and host "The Onsu Podcast" with celebrity guests.
Subscribers: 10.1M
Topics: Gaming, Entertainment
Ani Nurhayani, a notable Jakarta-based YouTube gaming influencer, excels in claw machines, earning 100,000 tickets in 2 hours. Beyond entertainment, she supports community causes, notably renovating Yayasan Madinah Darul Barokah with charity game proceeds, showcasing her commitment to social impact through gaming.
Subscribers: 10.2M
Topics: Entertainment, Humor, Movie
Raditya Dika, transitioning from blog writer to a celebrity, is an acclaimed author, actor, director, and influencer in Indonesia. His YouTube channel showcases his direction of unique short films, stand-up comedy tutorials, and a podcast with fellow creatives discussing diverse topics, including the paranormal, highlighting his multifaceted talent.
Subscribers: 10.3M
Topics: Entertainment, Comedy
Sule, a leading comedian and YouTube creator in Indonesia, gained fame and a significant income after joining Opera Van Java. His YouTube features a "sitdown comedy" sitcom and a podcast with deep conversations alongside top comedians and influencers, offering a mix of humor and insightful discussions.
Subscribers: 10.4M
Topics: Education, Lifestyle, Travel
Jerome Polin's channel, Nihonggo Mantappu, is a favorite among Gen Zs and millennials for its engaging Japanese lessons, travel tips, and math tutorials, presented by the charismatic Indonesian student in Japan. His genuine personality and insightful content cater to those interested in Japanese culture and education.
Subscribers: 11.6M
Topics: Food, Travel, Game
Say hello to Jessica Jane, the vivacious gamer who's all about sharing her daily adventures, travel escapades, and cooking tips with the world. One of her most unforgettable videos? Teaming up with Chef Arnold for a hilarious culinary challenge! Tasked with eating and cooking dishes based on Chef Arnold's whims, the video was a smash hit, racking up over 4 million views and counting.
Subscribers: 13.9M
Topics: Gaming, Comedy
Get ready for non-stop gaming action with Budi Gaming! This YouTube channel, hosted by the ever-entertaining Budi, brings you gaming content and live streams like no other. With over 12 million followers, Budi's humor and witty commentary keep fans coming back for more. He's not afraid to mix things up either, using filters on his face and voice for added comedic flair. From the hottest games to obscure gems, Budi's got you covered.
Subscribers: 16.3M
Topics: Gaming
Introducing Dylan Pros, one of Indonesia's highest-earning gamers! He first caught the attention of netizens with his Mobile Legends content in 2017. When the game's popularity waned, he pivoted to Free Fire content, scoring a massive win. But there's more to Dylan than gaming – he's also a young entrepreneur with a passion for coffee. Be sure to swing by PROS Coffee, his very own café, for a taste of his business savvy!
Subscribers: 18.5M
Topics: Entertainment, Family, Parenting, Toys
Zuni and Family offers engaging YouTube content for kids, featuring fun games, educational tours, and playful adventures. We celebrate children's uniqueness, emphasizing the importance of parental supervision. Our mission is to entertain and educate, aiming to inspire joy and curiosity in every young viewer and their family.
Subscribers: 18.6M
Topics: Food, Mukbang
Brace yourself for the wild world of Tanboy Kun, the undisputed king of mukbang challenges! One of his most unforgettable videos? The time he devoured 10 chickens and 3 cheeseburgers at McDonald's, spiced up with 2 bottles of Samyang Nuclear – four times hotter than the norm! With a jaw-dropping 71 million views, this video is the stuff of legends. But don't forget his soothing ASMR content, a treat for your ears after a fiery feast.
Subscribers: 18.6M
Topics: Lifestyle, Luxury, Family
The Gen Halilintar family showcases their lavish lifestyle and travels across Asia through their hit "Ziggi Zagga," pranks, and challenges. With 13 members each active on social media, they offer a peek into Indonesia's extravagant family life, engaging millions with their diverse adventures and individual pursuits.
Subscribers: 19.9M
Topics: Entertainment, Pranks, Magic
Prepare to be amazed by Yudhist Ardhana, the Bali-based influencer who masterfully blends magic and pranks in his unique content. Watch as he takes hide-and-seek to a whole new level, playing in unconventional locations like waterparks, playgrounds, and villas. But that's not all – he also dishes up delicious foodie content, travel adventures, and viral challenges for your viewing pleasure.
Subscribers: 21.3M
Topics: Entertainment, Family, Charity
Baim, a prominent Indonesian actor and YouTube personality, gained fame with his family-centric content and philanthropy. His channel, which features heartwarming acts of generosity and interviews with unique individuals, appeals to a wide audience, earning him a spot among Indonesia's top YouTube earners.
Subscribers: 21.5M
Topic: Gaming
Meet Miawaug, the seasoned gamer and influencer who's not letting age slow him down. With an impressive roster of games like Smash It, Left 4 Dead 2, Godzilla Strike Zone, Ghost of Tsushima, Granny, The Last of Us, The Walking Dead, and Attack on Titan, this 34-year-old proclaims he'll keep gaming until he's playing alongside his grandkids!
Subscribers: 22.3M
Topics: Entertainment, Podcast
Prepare to be captivated by Dedy Corbuzier, a renowned magician, actor, presenter, and YouTuber from Indonesia. His wildly popular podcast, #closethedoor, keeps fans eagerly awaiting each new episode. Dedy tackles the latest Indonesian news and brings fascinating guest stars to the table, like Novel Baswedan, Taufik Hidayat, Yusuf Hamka, and Syeikh Ali Jaber. And who could forget his unforgettable interview with international superstar Dwayne Johnson?
Subscribers: 26M
Topics: Entertainment, Family
Welcome to Rans, the brainchild of power couple Raffi Ahmad and Nagita Slavina, who launched this versatile channel and production house in 2015. From daily vlogs to music, cooking, travel, gaming, and more, there's something for everyone at Rans. Keep an eye out for their delightful web series starring their adorable son, Rafathar. This dynamic duo made waves by earning the MURI award for the most-viewed live streaming of family events in Indonesia. Impressive!
Subscribers: 31.1M
Topics: Daily vlog, Food, Gaming, Podcast
Atta Halilintar, a dynamic Indonesian YouTuber, actor, singer, and entrepreneur, earned Southeast Asia's first diamond play button. Known for his luxury lifestyle and as part of the Halilintar family, he connects deeply with fans, calling them his "online family," and recently went viral for gifting his wife a luxury car.
Subscribers: 43.8M
Topics: Humor, Food, Beauty
Ria Ricis, Indonesia's social media sensation, transitioned from Instagram to become Southeast Asia's second most-subscribed YouTuber. Her content spans food, travel, pranks, and collaborations, including a notable one with President Joko Widodo, showcasing her versatility and engaging millions of followers with her charismatic personality.
Subscribers: 46.8M
Topics: Gaming, Food
Meet Jess, the gaming prodigy who's conquered competitions across the globe. After stepping away from EVOS Legends, he turned his sights to YouTube and quickly amassed an incredible 15 million subscribers in just two months! Alongside sharing his gaming prowess, Jess gives fans a glimpse into his life with his internet sensation sister, Jessica Jane. Don't miss his viral video collab with influencer Siska Kohl, where he feasted on her cooking for 24 hours straight, racking up a cool 9.6 million views and counting.
Conclusion
YouTube faced huge success in Indonesia, being one of the all-time favorite platforms of this market. Because of the platform's boom in this country, the amount of content creators also went in an upward trend. This characteristic of YouTube, along with the value of influencers, made influencer marketing the best strategy for brands entering the market. Choosing the best influencer may be a challenge, especially since there are thousands to choose from. Luckily, this list has shown an overview of the influencer landscape in this country.
We hope that this list has helped you in your research and in creating your campaign.
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