Ready to tap into Asia’s TikTok stars? As TikTok continues to dominate the social media trend, it’s the go-to platform for Gen Z and millennials, offering relatable, entertaining content that thrives on creativity. In Asia, countries like Indonesia, Vietnam, and the Philippines are leading the charge, making TikTok influencers essential digital marketing partners for businesses wanting to expand in this region.
To help your brand break into local markets, we’ve curated a list of top TikTok influencers in Asia. These content creators know how to engage their audience and can help you create killer marketing campaigns in this dynamic space.
Top 20 TikTok Influencers in Asia ⬇️
Lê Bống (Vietnam 🇻🇳)
Bông Tím (Vietnam 🇻🇳)
Thầy Beo (Vietnam 🇻🇳)
20. Boss Kate Mae
Country: Malaysia 🇲🇾
Followers: 967K
Topics: inspiration, career, values
Boss Kate Mae is a TikTok creator with a mission. She posts videos on moral values, work ethics, and life lessons, all through the lens of her character "Boss Kate Mae." With skits teaching her followers how to succeed in their careers, she's inspiring women around the world, especially in her home country of Malaysia.
19. Juney
Country: South Korea 🇰🇷
Followers: 1.6M
Topics: fashion, styling
Need some fashion inspo with a fun twist? Check out Juney, the influencer serving up unique style tips with a side of fun, complete with her signature silly photoshoot poses. She's also a pro at jumping into TikTok challenges for big names like Cartier, Adidas, and Gucci!
18. Afifah Riyad
Country: Indonesia 🇮🇩
Followers: 2.7M
Topics: beauty, makeup
Looking to spice up your TikTok with some fresh beauty vibes? Dive into the world of Afifah Riyad and her sister Caldi Sylla, who are rocking the makeup scene with jaw-dropping tutorials and transformations. Afifah's got a knack for killer transitions and dance challenges, all while sharing her go-to beauty products!
17. Austin So
Country: Hongkong 🇭🇰 Followers: 2.3M
Topic: dancing, teaching, TikTok trends
Ever wanted to groove and gain knowledge all at once? Check out Austin, the TikTok sensation whose killer dance moves and BTS-like charm are captivating everyone. This Hong Kong professor mixes his passion for teaching with his incredible dance talent, turning every classroom moment into a spectacular performance.
16. Hina Yoshihara
Country: Japan 🇯🇵 Followers: 3.4M
Topics: dancing, fashion, travel
Get ready to be wowed by Hina Yoshihara, whose dance moves and vibrant energy are lighting up TikTok. As part of the international pop group Now United, she also keeps fans entertained on YouTube with travel vlogs, makeup tips, and Q&As. Hina loves bringing friends into her TikTok dance challenges, making her feed a lively and must-follow experience!
15. Thầy Beo U40
Country: Vietnam 🇻🇳
Follower: 5.5M
Topics: MC, teacher, concerts
Thầy Beo U40 keeps everyone hooked with his thrilling adventures chasing idols at concerts and fan events for stars like BlackPink and Taylor Swift. He doesn't just stop there—he also opens up about his life as a teacher and MC, sharing stories that resonate with viewers of all ages. His exciting experiences and genuine insights have made him a beloved figure on social media.
14. Bông Tím
Country: Vietnam 🇻🇳
Followers: 6.4M
Topics: humor, entertainment
Bông Tím is a total TikTok hit with his laugh-out-loud content and those awesome, wild pants he always rocks! His channel keeps blowing up thanks to his relatable reviews and comedy skits set in his own café, making everyone crack up.
13. Mario Jok
Country: Thailand 🇹🇭
Followers: 7.1M
Topics: parody, comedy, skits
If you need a dose of laughter, Mario Jok is your guy. This comedian has gone from YouTube star to TikTok sensation, winning hearts in Thailand with his hilarious dance moves and comedy sketches. Often teaming up with his girlfriend for even more fun, his videos are sure to crack you up.
12. Yeol Ayres D.A.
Country: Indonesia 🇮🇩
Followers: 7.8M
Topics: skit, comedy
Yeol, your go-to guy for non-stop laughs any time of the day. His TikTok is packed with hilarious filters and skits that perfectly capture the comedy of everyday life in an Indonesian household. People can't get enough of his entertaining antics and spot-on humor!
11. Roshan Jeet
Country: Malaysia 🇲🇾
Followers: 7.7M
Topics: comedy, parody, sarcasm
On "Asian TikTok," Roshan Jeet reigns supreme when it comes to sarcasm. With his hilarious spin on popular songs, he takes sarcasm to the next level, delighting fans with his clever lyrics. Whether it's parodies or his spot-on list videos about pet peeves, his sharp humor resonates perfectly with Gen Zs and millennials.
10. Lê Bống
Country: Vietnam 🇻🇳
Followers: 10.1M
Topics: entertainment, education, motivation
Once a TikTok dance star, Lê Bống is now making waves as a national TV host, showcasing the incredible journey of transformation that "Asian TikTok" can offer. She's not just about entertainment anymore—her elegance, intelligence, and humility have reshaped her public image. Now, she's a beacon of inspiration for young people eager to pursue personal growth and self-discovery.
9. Kaykai
Country: Thailand 🇹🇭
Followers: 11.3M
Topics: vlogging, comedy
Kaykai, a Thai YouTube sensation with over 10 million subscribers, is now taking TikTok by storm. Her lively daily vlogs, humorous sketches, and catchy dance challenges have her Thai fans absolutely hooked. Beyond entertainment, she's become a key influencer in the beauty realm with her brand endorsements, offering up serious style inspo.
8. Jiwon Family
Country: South Korea 🇰🇷
Followers: 12.3 M
Topics: family, dancing
Jiwon Family is all about the fun and energetic bond between a parent and their kids, who share a love for dancing. Their TikTok is packed with them grooving to top tunes and nailing trending dance challenges together. They've captured the hearts of millions in South Korea with their adorable dynamic and simple dance tutorials that invite everyone to join in the fun.
7. Jongmin Oppa
Country: South Korea 🇰🇷
Followers: 15.1M
Topics: relationship, comedy
Jongmin Oppa, the South Korean influencer who first grabbed attention with his gentlemanly advice and boyfriend tips. His content has since evolved into funny, relatable takes on relationships that have his followers laughing and nodding along. With his rising popularity, brands like Lip Hip, Chahong, and MINI are lining up to collaborate with him.
6. Lee Si Young
Country: South Korea 🇰🇷
Followers: 17.5M
Topics: entertainment, beauty, comedy
Lee Si Young, a legendary figure in the world of KDrama, is shaking things up as she takes her vibrant personality to TikTok. Teaming up with her husband for side-splitting skits, she's showing fans a whole new side of herself. With over 17 million followers, her infectious humor isn't just winning hearts—it's also attracting a slew of endorsements.
5. Sisca Kohl
Country: Indonesia 🇮🇩
Followers: 17.7M
Topics: food, cooking
Sisca Kohl and her sister Aliyyah, the Indonesian duo who shot to online fame with their viral ice cream creations. Sisca has since moved on to spotlighting her flair for cooking extravagant dishes, like gold-covered beef, capturing the internet’s attention. She's also teamed up with fancy food brands, top-notch cooking gear, and skincare companies, solidifying her luxurious lifestyle vibe.
4. Linh Barbie
Country: Vietnam 🇻🇳
Followers: 19M
Topics: entertainment, dancing
As a popular Asian TikToker, Linh Barbie lights up feeds with her vibrant and cheerful energy. She's not just a TikTok star—her charisma shines on YouTube and in her acting projects too. Her dance clips, online challenges, and creative brand promos have led to exciting partnerships with major brands like GoCar, Honda, and Tra Oolong Tea.
3. Trà Đặng
Country: Vietnam 🇻🇳
Followers: 21.3M
Topics: cosplay, makeup, transformation
Trà Đặng is the ultimate triple threat! She's got skills in dancing, singing, makeup, and cosplay transformations. Her fans are blown away by her ability to switch characters, from dark and mysterious to sweet and bubbly, and her seamless TikTok transitions make her videos 200 times better! She recently accepted endorsement partnerships by taking on brand challenges on her TikTok account.
Country: Philippines 🇵🇭
Followers: 43.7M
Topics: dancing, performing
If you're craving some jaw-dropping dance moves, Niana Guerrero is your go-to girl. As a popular Asian TikToker, this Filipino talent has been dazzling audiences since she was young, amassing over 14 million subscribers on her YouTube channel. She skyrocketed to fame dancing alongside her brother Ranz Kyle and has even been named one of Asia's Top 20 YouTube Influencers. On TikTok, Niana rocks her own choreographies and trending dance challenges, charming fans with appearances from her little sister Natalia and brother, while also catching the eye of big brands like Petron, HP, and Starburst.
1. Bayashi
Country: Japan 🇯🇵 Followers: 55.5M
Topics: food, cooking, ASMR
Feeling peckish? Bayashi, the number one TikToker in Asia right now, is here to satisfy your cravings with his delightful cooking adventures on TikTok. Known for whipping up easy and tasty dishes, he never fails to keep his audience engaged with his mouthwatering recipes. His love for food extends into mukbang and ASMR videos that have captured the hearts and appetites of his fans. But trust us, you'll want a snack ready before you dive into his content!
Conclusion
TikTok is the perfect platform for enhancing a brand's social media presence, building trust and authenticity with a targeted audience. But with so many emerging and established TikTok influencers from different niches, choosing the right one can be a challenge. But don't worry, AJ Marketing is here to help! With our expert opinion, you'll be running your first successful influencer marketing campaign in no time.
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Frequently Asked Questions (FAQs)
Who are the top TikTok influencers in Asia for 2024?
The top TikTok influencers in Asia span niches like fashion, beauty, dance, food, and lifestyle. They stand out for their creativity, viral content, and strong engagement, making them perfect for marketing campaigns.