Ready to find some TikTok stars in Asia? TikTok took the world by storm in 2020, becoming one of the most popular social media platforms among Gen Z and millennials. It's a platform where everyone has equal opportunities to shine, and the algorithm rewards quality content above all else. This creates a social media trend where users can trust and enjoy relatable, entertaining content.
TikTok's popularity is especially palpable in Asia, where Southeast Asia boasts millions active users. Indonesia, Vietnam, and Philippines are among those leading the charge in 2024. TikTok influencers have sprung up all over the region, becoming the most reliable digital marketing partners of businesses wanting to expand in Asia.
If you're looking to introduce your brand to the local market, this article has got you covered. We've curated a list of the top TikTok influencers in Asia to help you find the perfect fit. These content creators can surely help you create killer marketing campaigns in this region. Let's dive in!
Top 20 TikTok Influencers in Asia ⬇️
20. Cậu Bảy Quận
Country: Vietnam 🇻🇳
Followers: 471.9K
Topics: skits, humor, entertainment
Meet Cau Bay Quan, a Vietnamese comedian who is shaking things up on TikTok. He often posts funny skits about the Vietnam school setting. He usually plays the role of a principal or a teacher, with relatable dialogues for the regular Vietnamese local.
19. Boss Kate Mae
Country: Malaysia 🇲🇾
Followers: 983.5K
Topics: inspiration, career, values
Boss Kate Mae is a TikTok creator with a mission. She posts videos on moral values, work ethics, and life lessons, all through the lens of her character "Boss Kate Mae." With skits teaching her followers how to succeed in their careers, she's inspiring women around the world, especially in her home country of Malaysia.
18. Juney
Country: South Korea 🇰🇷Followers: 1.6M
Topics: fashion, styling
Looking for fashion inspiration with a twist? Look no further than Juney, a fashion influencer known for her quirky, unique approach to styling. She offers up tips and tricks, finishing off each video with silly photoshoot poses. Juney also creates content for specific brands and TikTok challenges, like the Cartier model challenge, Adidas challenge, Hermes challenge, and Gucci model challenge.
17. Afifah Riyad
Country: Indonesia 🇮🇩
Followers: 2.2 M
Topics: beauty, makeup
Want to add some beauty inspiration to your TikTok feed? Look no further than Afifah Riyad and her sister Caldi Sylla! These gals are slaying the makeup game, sharing tips, tutorials, and amazing transformations that will leave you in awe. Afifah's creative TikTok transitions and dance challenges are must-see, and she's always dishing on her favorite products.
16. Austin So
Country: Hongkong 🇭🇰 Followers: 2.3M
Topic: dancing
Get ready to dance and learn at the same time! Meet Austin, the TikTok star who's taking the world by storm with his smooth moves and striking resemblance to the K-pop group, BTS. Austin is a Hong Kong-based professor, and his TikTok account showcases his amazing dance skills in the classroom and his expertise in his subject.
15. Hina Yoshihara
Country: Japan 🇯🇵 Followers: 3.4M
Topics: dancing, travel
Hina Yoshihara is taking TikTok by storm with her dazzling dance moves and her infectious energy. Hina is a member of the global pop group Now United, and she also runs a YouTube channel where she shares travel vlogs, makeup tips, and Q&A sessions. On TikTok, she invites her friends to join in on the fun and tackle popular dance challenges. Her talent is recognized worldwide, making her a must-follow.
14. Mèo Simmy
Country: Vietnam 🇻🇳
Followers: 5.6M
Topics: entertainment, trends
Meet Meo Simmy, the TikTok star who's taking trends to a whole new level. Her ability to ride through trends and put her own twist to them will leave you in awe. Scroll through her videos, and get extremely entertained with her transformations, dances, and skits.
13. Mario Jok
Country: Thailand 🇹🇭
Followers: 6.7M
Topics: parody, comedy, skits
Looking for a good laugh? Meet Mario Jok, the comedian taking Thailand by storm. Mario first gained fame on YouTube, but he's now a TikTok sensation with his silly dance moves, lip syncs, and comedic skits. His girlfriend often makes appearances in his videos, and the two bring even more laughter to the screen.
12. Yeol Ayres D.A.
Country: Indonesia 🇮🇩
Followers: 7.1M
Topics: skit, comedy
Say hello to Yeol, the mood booster that's always there for you 24/7. Yeol's TikTok account is full of humor, with funny filters and relatable skits that will have you in stitches. He acts out ordinary, yet hilarious moments in an Indonesian household and is loved by many for his entertaining and downright hilarious content.
11. Roshan Jeet
Country: Malaysia 🇲🇾
Followers: 7.8M
Topics: comedy, parody, sarcasm
Roshan Jeet is the king of sarcasm on TikTok! He's known for taking popular songs and giving them a hilarious twist with his sarcastic lyrics. And it's not just his song parodies that have won over fans, his list videos about things he hates are relatable gold. He's a hit with Gen Zs and millennials for his sharp wit and humor.
Country: Japan 🇯🇵
Follower: 10.3M
Topics: magic, comedy
Get ready to be amazed! Magician Shin is here to show you the secrets behind magic tricks in just 60 seconds. He takes you behind the scenes of each trick and exposes the illusions, satisfying the curiosity of millions of TikTok users from all over the world.
9. Kaykai
Country: Thailand 🇹🇭
Followers: 10.4M
Topics: vlogging, comedy
Meet Kaykai, the Top YouTuber in Thailand with over 10 million subscribers. She's now bringing her talent to TikTok, and she's continuing to captivate the Thai community with her daily vlogs, comedic skits, and dance challenges. Kaykai also posts endorsement videos for beauty brands, making her the ultimate influencer for all things beauty.
8. Jiwon Family
Country: South Korea 🇰🇷
Followers: 12.3 M
Topics: family, dancing
Jiwon Family is an account of a father and son who both love dancing. On their TikTok page, Jiwon and his father often showcase their skills by performing to popular TikTok songs and taking on TikTok dance challenges. This duo also uploads easy-to-follow dance tutorial videos for their followers who want to easily learn the most trending steps and moves. This cute father and son tandem has won the hearts of millions of South Koreans.
7. Jongmin Oppa
Country: South Korea 🇰🇷
Followers: 15.3M
Topics: relationship, comedy
Introducing Jongmin Oppa, the South Korean influencer who rose to fame for his videos about being a gentleman or a good boyfriend. Now, he's known for his relatable and comedic content about relationships. His popularity has caught the attention of brands like Lip Hip, Chahong, and MINI, who have all sought him out for partnerships.
6. Lee Si Young
Country: South Korea 🇰🇷Followers: 17.4M
Topics: entertainment, beauty, comedy
Lee Si Young is breaking the mold of your typical South Korean actress! This legendary KDrama star is now bringing her quirky personality to TikTok, where she creates hilarious skits with her husband. With over 16 million followers, Lee Si Young's entertaining videos are going viral and raking in the endorsements.
5. Sisca Kohl
Country: Indonesia 🇮🇩
Followers: 18.3M
Topics: food, cooking
Meet Sisca Kohl and her sister Aliyyah, two Indonesian wealthy influencers who became internet famous after their ice cream videos went viral. Now, Sisca is all about cooking and luxurious foods like gold-covered beef! She partners with high-end food brands and cooking tools, as well as skincare companies.
4. Linh Barbie
Country: Vietnam 🇻🇳
Followers: 18.9M
Topics: entertainment, dancing
Linh Barbie is all about fun and sunshine, and her TikTok feed is just as bright and colourful as her personality. She's a popular KOL influencer on YouTube and is known for her acting career as well. Linh Barbie's TikTok is filled with dance videos and online challenges, all incorporated with brand promotions. She's partnered with top brands like GoCar, Honda, and Tra Oolong Tea.
3. Trà Đặng
Country: Vietnam 🇻🇳
Followers: 20.6M
Topics: cosplay, makeup, transformation
Trà Đặng is the ultimate triple threat! She's got skills in dancing, singing, makeup, and cosplay transformations. Her fans are blown away by her ability to switch characters, from dark and mysterious to sweet and bubbly, and her seamless TikTok transitions make her videos 200 times better! She recently accepted endorsement partnerships by taking on brand challenges on her TikTok account.
Country: Philippines 🇵🇭
Followers: 42.4M
Topics: dancing, performing
Want to see some amazing dance moves? Look no further than Niana Guerrero! This Filipino dancer has been a prodigy since a young age and has over 14 million subscribers on her YouTube channel. She rose to popularity after appearing in dancing videos with her brother Ranz Kyle and has been named one of Asia's Top 20 YouTube Influencers & Creators to Follow.
On TikTok, Niana shows off her skills by either performing her own choreography or joining trending TikTok dance challenges. Her little sister Natalia and brother also make appearances in her videos, which her fans love. Niana's dance challenges are followed and recreated by TikTok users around the world. Brands like Petron, HP, and Starburst have already partnered with Niana for some exciting projects.
1. Bayashi
Country: Japan 🇯🇵 Followers: 54M
Topics: food, cooking, ASMR
Ready to get hungry? Bayashi's TikTok account will have your mouth watering in no time. He's passionate about all things food and cooking and has gained popularity for his simple, yet delicious recipes. Bayashi also delights his followers with mukbang and ASMR videos. You've been warned, don't look at his page on an empty stomach!
Conclusion
TikTok is the perfect platform for enhancing a brand's social media presence, building trust and authenticity with a targeted audience. But with so many emerging and established TikTok influencers from different niches, choosing the right one can be a challenge. But don't worry, AJ Marketing is here to help! With our expert opinion, you'll be running your first successful influencer marketing campaign in no time.
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