YouTube has surged to become one of the most popular social media marketing platforms in Malaysia, with the potential to reach about 24.1 million users, constituting an impressive 71.7% of the country's population. This vast reach offers brands an incredible opportunity to advertise and connect with audiences, paving the way for lucrative channels and successful marketing campaigns for content creators. The appeal of YouTube extends beyond the numbers, as it provides a robust platform for creators to monetize their content effectively. It's not just the vast audience that drives this popularity, but also the authenticity and relatability that influencers bring, making YouTube an appealing platform for both creators and businesses.
In Malaysia, influencer marketing has gained significant traction because it leverages the trust and authenticity that influencers command among their followers. YouTubers, in particular, offer reviews and experiences that are more relatable and credible than traditional advertising, which is why Malaysians tend to rely on their insights. For any brand looking to make impactful marketing decisions, collaborating with influencers can lead to successful marketing campaigns that resonate well with target audiences. For those keen on exploring this avenue, understanding the varied niches of Malaysian YouTubers is crucial. Consulting insights on the most-followed YouTubers in Malaysia might reveal how influencer advertising can help your brand reach its marketing objectives effectively.
Top 20 YouTubers in Malaysia ⬇️
Subscribers: 491K
Topics: Entertainment
Tomato Odd has carved a unique space in Malaysia’s YouTube community with his blend of heartfelt storytelling, cultural highlights, and humorous skits. Whether sharing touching memories of his late father or delivering laugh-out-loud content like quirky swimming lesson parodies, his videos resonate deeply with viewers.
As a teacher who infuses humor into everyday experiences, Tomato Odd’s genuine and relatable perspective on Malaysian life has earned him a loyal following and a spot among the country’s favorite influencers.
19. Yahye Hunter
Subscribers: 837K
Topics: Entertainment, Lifestyle
Yahye Hunter, one of Malaysia’s most popular YouTubers, known for his captivating human experiment videos. By hosting unique quizzes and inviting a variety of guests, his content is packed with excitement and entertainment.
Viewers are drawn into the action, feeling like participants themselves, which sparks lively discussions in the comments. With his ability to create engaging and interactive content, it’s no surprise that Yahye has become a fan favorite and a leading figure in the Malaysian YouTube scene.
Subscribers: 987K
Topics: Mukkbang, ASMR, Gaming
Syahmi Hafiy, better known as @OOHAMI on YouTube, has become a standout Malaysian creator with his vibrant personality and entertaining content. From tackling epic food challenges in his mukbang videos to keeping fans on the edge of their seats during his gameplay streams—especially his hilarious takes on Among Us—Syahmi knows how to keep his audience engaged. His high-energy style and ability to tap into trending topics have made him a favorite among viewers, solidifying his status as one of Malaysia’s most exciting YouTube influencers.
Subscribers: 1.0M
Topics: Entertainment, Lifestyle, Travel
Lizz Chloe, better known as Tongtong, a vibrant Malaysian YouTuber and radio host hailing from Cheras, Kuala Lumpur. With a knack for entertaining and connecting with her audience, she shares her love for beauty, food, and travel through her dynamic YouTube channel, "Dumpling Soda," which has captivated over a million subscribers. From her early days as a model and budding radio DJ to co-founding Creator Studio, Tongtong's journey is a testament to her passion for creativity and her infectious energy.
Subscribers: 1.04M
Topics: Entertainment, Travel
Introducing Chai Chang Yong, a vibrant Malaysian Chinese YouTuber who hails from Kulai, Johor, and has been making waves with his engaging content since 2015. Known for his dynamic presence and relatability, Chai has captured the hearts of fans worldwide, recently celebrating reaching a milestone of 1 million subscribers, a testament to his influence on YouTube trends in Malaysia. Currently representing Adidas, he just shared the exciting news of his engagement during his travels in Turkey, marking a new chapter in his inspiring journey.
Subscribers: 1.34M
Topics: Study tips, entertainment
Meet Fayafilms, the ultimate go-to creator for students seeking inspiration and guidance. Her videos tackle topics like staying motivated, overcoming negativity, and beating procrastination—everything a student needs to thrive.
What sets Fayafilms apart is her empathetic approach. She understands the struggles students face and openly acknowledges them before offering practical solutions. This relatable style not only makes her content incredibly helpful but also helps viewers feel genuinely supported and connected. For students looking for both encouragement and actionable tips, Fayafilms’ channel is a must-watch.
Subscribers: 1.51M
Topics: Entertainment
Faline, a creative powerhouse from Penang and an influential Malaysian YouTuber who burst onto the scene with a viral hit that earned nearly 2 million views. His fearless and humorous content, especially his clever takedown of an anti-Asian group, has captivated close to 4 million watchers, propelling his subscriber count upward. Known for his charismatic style, Faline’s vibrant community, the "axolots," eagerly anticipates each new video filled with his distinctive charm and wit.
Subscribers: 1.55M
Topics: Comedy, Entertainment
Ling BigYong, a versatile Malaysian YouTuber renowned for his comedic flair and ability to make audiences across the nation burst into laughter. Through his hilarious skits and classroom antics, Ling captures the quirks of everyday life with vivid portrayals like "Different Types of Swimmers," transcending language barriers with his universal humor. Whether you're fluent in Chinese or not, Ling's content is sure to brighten your day and leave you grinning!
12. ISAAC OSMAN
Subscribers: 1.64M
Topics: Mukbang, Food
Have you stumbled upon the mukbang phenomenon yet? It's a wildly popular trend where hosts feast on massive spreads of food, engaging viewers in lively conversation while they indulge, and Malaysia’s Isaac Osman stands out as a top-tier mukbang maestro. With his captivating eating escapades and over 1.6 million subscribers, Isaac’s videos are a delectable treat perfect for anyone craving a virtual dining companion.
11. SOLOZ CLUB
Subscribers: 1.81M
Topic: Gaming
Welcome to The Soloz Club, home to Malaysia's gaming icon, Soloz, and his dynamic team delivering nonstop entertainment. Renowned for their adrenaline-pumping PUBG and Mobile Legends gameplay, complete with clever tactics and thrilling moments, they’ve captured the hearts of millions. But it doesn’t stop there—whether it’s engaging vlogs or exciting unboxings like their popular Facebook Gaming Chair review, Soloz and his crew keep fans coming back for more electrifying content.
10. ZUKIE MOHAMAD
Subscribers: 1.9M
Topics: Comedy, Entertainment
Zulkifli Mohamad, or as fans lovingly know him, Zukie, whose infectious energy and comedic brilliance light up every screen. With a knack for turning simple parodies into captivating tales and even creating a full-length film viewed by over 4 million people, he knows how to keep an audience hooked. Whether he's delivering vlogs, pranks, or toy unboxings, Zukie's creativity knows no bounds, ensuring each release is a delightful treat for his loyal followers.
Subscribers: 2.21M
Topics: Cooking
Che Nom's channel is a treasure trove for food lovers, featuring cooking clips, recipes, and step-by-step guides for crafting not only delicious Malay dishes but a variety of enticing Asian cuisines. She's even published her own cookbook, offering even more culinary inspiration. Join her and whip up some amazing dishes together!
Subscribers: 2.32M
Topics: Pranks, Food, Product Reviews
Aqil Zulkiflee, a cherished digital personality from Malaysia who welcomes fans into his entertaining universe filled with laughter and unexpected twists. His content, brimming with engaging unboxings, amusing pranks, and adventurous food challenges, has endeared him to millions. Aqil's vibrant spirit and heartfelt interactions with family make his YouTube and Instagram channels a must-follow for anyone seeking joy and authenticity.
Subscribers: 2.52M
Topics: Entertainment, Teaching
Ting Shi Qi, affectionately known as Qiwiie, a dynamic 27-year-old teacher from Malaysia who has taken the social media world by storm. With her delightful mix of humor and sincerity, she reaches over 2.52 million YouTube subscribers and 1.4 million Instagram followers, effortlessly blending life lessons with academic ones. From breaking down complex emotions to sharing her everyday teaching adventures, Qiwiie's genuine and heartfelt content resonates with fans of all ages across Asia, making learning both fun and meaningful.
Subscribers: 2.58M
Topics: Pranks, Lifestyle, Entertainment
For bold and attention-grabbing content, Isa Isarb is the Malaysian YouTuber to watch. Famous for his outrageous pranks and thought-provoking social experiments, Isa knows how to keep viewers hooked. One of his most talked-about videos featured him pretending to be a beggar before surprising everyone by purchasing a food stall—an unforgettable moment that garnered over 3 million views and sparked widespread discussion. Beyond the humor, his heartwarming challenges and acts of kindness highlight his creative flair and big heart, cementing his place as a favorite in the YouTube community.
Subscribers: 2.66M
Topics: Entertainment
Meet ASAD HAGIO 27, a Malaysian influencer who’s all about creating thrilling and entertaining content. Known for inviting guests to join his videos, he crafts interactive and dynamic experiences that keep viewers hooked.
One of his recent hits features games inspired by Squid Game, where he brings the intense challenges from the show to life. The games are packed with suspense, excitement, and fun, making them just as engaging to watch as they are to play. ASAD HAGIO 27’s ability to deliver adrenaline-pumping entertainment is what makes his channel a fan favorite in Malaysia.
Subscribers: 2.92M
Topics: Music, Entertainment
Nur Amira Syahira, better known as Amira, a true Malaysian powerhouse juggling roles as a drummer, lawyer, singer, and actress. She has wowed audiences with her incredible drum covers of TikTok hits, all while offering glimpses into her vibrant life through travel vlogs, makeup tips, and off-road escapades. Her channel is not only a source of entertainment but also a touchstone for aspiring musicians, as she shares drum tutorials and encourages women to chase their dreams with vigor and style.
3. NAMEWEE
Subscribers: 3.62M
Topics: Music
Namewee, a renowned Malaysian-Chinese creator, is a multi-talented artist known for his groundbreaking work in music, filmmaking, and performance. He first rose to prominence with his bold and controversial release, Negarakuku, which sparked national dialogue with its daring reinterpretation of the Malaysian anthem. On his YouTube channel, audiences are treated to an eclectic mix of music videos, behind-the-scenes content, and captivating films that highlight his fearless creativity and unique artistic vision, cementing his status as a trailblazer in Malaysia's entertainment scene.
Subscribers: 4.02M
Topics: Fitness
Jordan Yeoh isn’t just a fitness enthusiast—he’s a model, social media icon, and a true inspiration for millions across Malaysia. His YouTube channel, Jordan Yeoh Fitness, is a one-stop source for workouts, with over 3.7 million fans tuning in for his accessible, no-gym-needed routines. From beginner moves to advanced circuits for a sculpted back or lean arms, Jordan’s practical, motivating approach makes him the fitness coach Malaysians turn to for real results.
1. ALIEFF IRFAN
Subscribers: 5.63M
Topics: Prank, Comedy, Entertainment
Alieff Irfan isn't just any comedian—he's that friend who has a knack for making you laugh, swoon, and gasp all at once. Through his romantic comedies, playful pranks, and spot-on parodies, he weaves stories of love and friendship that resonate deeply with Malaysians. Just when you think he's done it all, Alieff pulls out jaw-dropping food challenges and viral experiments, making him an entertainer you'll eagerly support and follow.
CONCLUSION
We hope the list we provided has given you an insight on the Malaysian YouTubers scene. The list shows that the topics the Malaysian audience like the most are comedy, music, and short films. Influencers are also extremely popular in this country, as seen through their millions of subscribers. Malaysians spend hours on YouTube, making the social media platform one of the most effective places to launch a marketing campaign.
We may have given you a list of the most-followed social media sensations on YouTube, but this information is not enough. You'll know who the most suitable influencer is for you only if you do in-depth research on their niche and audience component.
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