YouTube has surged to become one of the most popular social media marketing platforms in Malaysia, with the potential to reach about 24.1 million users, constituting an impressive 71.7% of the country's population. This vast reach offers brands an incredible opportunity to advertise and connect with audiences, paving the way for lucrative channels and successful marketing campaigns for content creators. The appeal of YouTube extends beyond the numbers, as it provides a robust platform for creators to monetize their content effectively. It's not just the vast audience that drives this popularity, but also the authenticity and relatability that influencers bring, making YouTube an appealing platform for both creators and businesses.
In Malaysia, influencer marketing has gained significant traction because it leverages the trust and authenticity that influencers command among their followers. YouTubers, in particular, offer reviews and experiences that are more relatable and credible than traditional advertising, which is why Malaysians tend to rely on their insights. For any brand looking to make impactful marketing decisions, collaborating with influencers can lead to successful marketing campaigns that resonate well with target audiences. For those keen on exploring this avenue, understanding the varied niches of Malaysian YouTubers is crucial. Consulting insights on the most-followed YouTubers in Malaysia might reveal how influencer advertising can help your brand reach its marketing objectives effectively.
Top 20 YouTubers in Malaysia ⬇️
Subscribers: 491K
Topics: Entertainment
Tomato Odd stands out in Malaysia’s YouTube scene with a mix of personal vlogs, cultural celebrations, and comedic skits. From heartfelt stories about his late father to funny takes on swimming lessons, his channel brings relatable, real-life moments to fans. Balancing his role as a teacher with his humor, Tomato Odd’s authentic portrayal of Malaysian life has made him a top YouTube influencer.
Subscribers: 883K
Topics: Entertainment, Lifestyle, Travel
Diorlynn Ong is a dynamic content creator who skillfully mixes humor with slice-of-life moments that resonate with the Malaysian audience. Her channel delights viewers with funny skits, candid reflections on parenthood and relationships, and relatable stories of everyday challenges and triumphs. By tackling a wide range of topics—from comedic takes on marriage to profound discussions on motherhood and relationships—Diorlynn has become a top Malaysian YouTuber, offering content that's both entertaining and deeply relatable.
Subscribers: 987K
Topics: Mukkbang, ASMR, Gaming
Syahmi Hafiy, or @OOHAMI on YouTube, is a lively and engaging Malaysian content creator known for his energetic "mukbang" challenges, where he enthusiastically tackles mountains of food, and his entertaining gameplay streams, particularly of "Among Us." His unique personality shines through these videos, propelling him to YouTube stardom and capturing the excitement of trends viewers love. By appealing to a broad audience with his entertaining style, OOHAMI has cemented his place as a prominent YouTube influencer in Malaysia, contributing vibrantly to the local YouTube scene.
Subscribers: 1.0M
Topics: Entertainment, Lifestyle, Travel
Lizz Chloe, better known as Tongtong, a vibrant Malaysian YouTuber and radio host hailing from Cheras, Kuala Lumpur. With a knack for entertaining and connecting with her audience, she shares her love for beauty, food, and travel through her dynamic YouTube channel, "Dumpling Soda," which has captivated over a million subscribers. From her early days as a model and budding radio DJ to co-founding Creator Studio, Tongtong's journey is a testament to her passion for creativity and her infectious energy.
Subscribers: 1.04M
Topics: Entertainment, Travel
Introducing Chai Chang Yong, a vibrant Malaysian Chinese YouTuber who hails from Kulai, Johor, and has been making waves with his engaging content since 2015. Known for his dynamic presence and relatability, Chai has captured the hearts of fans worldwide, recently celebrating reaching a milestone of 1 million subscribers, a testament to his influence on YouTube trends in Malaysia. Currently representing Adidas, he just shared the exciting news of his engagement during his travels in Turkey, marking a new chapter in his inspiring journey.
Subscribers: 1.4M
Topics: Comedy, Entertainment
For a dose of sunshine and laughter, look no further than ASA Production, a standout in YouTube trends in Malaysia. Known for their side-splitting mini-series, clever parodies, and touching skits, this creative team crafts videos that not only entertain but resonate deeply with viewers. With viral hits like their compelling tale of a bullied student, it's clear their captivating storytelling and high-quality production keep audiences coming back for more.
Subscribers: 1.51M
Topics: Entertainment
Faline, a creative powerhouse from Penang and an influential Malaysian YouTuber who burst onto the scene with a viral hit that earned nearly 2 million views. His fearless and humorous content, especially his clever takedown of an anti-Asian group, has captivated close to 4 million watchers, propelling his subscriber count upward. Known for his charismatic style, Faline’s vibrant community, the "axolots," eagerly anticipates each new video filled with his distinctive charm and wit.
Subscribers: 1.55M
Topics: Comedy, Entertainment
Ling BigYong, a versatile Malaysian YouTuber renowned for his comedic flair and ability to make audiences across the nation burst into laughter. Through his hilarious skits and classroom antics, Ling captures the quirks of everyday life with vivid portrayals like "Different Types of Swimmers," transcending language barriers with his universal humor. Whether you're fluent in Chinese or not, Ling's content is sure to brighten your day and leave you grinning!
12. ISAAC OSMAN
Subscribers: 1.64M
Topics: Mukbang, Food
Have you stumbled upon the mukbang phenomenon yet? It's a wildly popular trend where hosts feast on massive spreads of food, engaging viewers in lively conversation while they indulge, and Malaysia’s Isaac Osman stands out as a top-tier mukbang maestro. With his captivating eating escapades and over 1.6 million subscribers, Isaac’s videos are a delectable treat perfect for anyone craving a virtual dining companion.
11. SOLOZ CLUB
Subscribers: 1.81M
Topic: Gaming
Step into the world of The Soloz Club, where Malaysia's gaming sensation Soloz leads a powerhouse team delivering thrilling content to fans everywhere. Known for their intense PUBG and Mobile Legends action, alongside savvy strategies, Soloz keeps millions hooked and gaming skills sharp. Beyond gaming, their vibrant vlogs and fun unboxings, such as the hit Facebook Gaming Chair review, keep viewers coming back for more excitement.
10. ZUKIE MOHAMAD
Subscribers: 1.9M
Topics: Comedy, Entertainment
Zulkifli Mohamad, or as fans lovingly know him, Zukie, whose infectious energy and comedic brilliance light up every screen. With a knack for turning simple parodies into captivating tales and even creating a full-length film viewed by over 4 million people, he knows how to keep an audience hooked. Whether he's delivering vlogs, pranks, or toy unboxings, Zukie's creativity knows no bounds, ensuring each release is a delightful treat for his loyal followers.
Subscribers: 2.21M
Topics: Cooking
Che Nom's channel is a treasure trove for food lovers, featuring cooking clips, recipes, and step-by-step guides for crafting not only delicious Malay dishes but a variety of enticing Asian cuisines. She's even published her own cookbook, offering even more culinary inspiration. Join her and whip up some amazing dishes together!
Subscribers: 2.32M
Topics: Pranks, Food, Product Reviews
Aqil Zulkiflee, a cherished digital personality from Malaysia who welcomes fans into his entertaining universe filled with laughter and unexpected twists. His content, brimming with engaging unboxings, amusing pranks, and adventurous food challenges, has endeared him to millions. Aqil's vibrant spirit and heartfelt interactions with family make his YouTube and Instagram channels a must-follow for anyone seeking joy and authenticity.
Subscribers: 2.52M
Topics: Entertainment, Teaching
Ting Shi Qi, affectionately known as Qiwiie, a dynamic 27-year-old teacher from Malaysia who has taken the social media world by storm. With her delightful mix of humor and sincerity, she reaches over 2.52 million YouTube subscribers and 1.4 million Instagram followers, effortlessly blending life lessons with academic ones. From breaking down complex emotions to sharing her everyday teaching adventures, Qiwiie's genuine and heartfelt content resonates with fans of all ages across Asia, making learning both fun and meaningful.
Subscribers: 2.58M
Topics: Pranks, Lifestyle, Entertainment
If you're up for something wild and captivating, Isa Isarb is your go-to Malaysian YouTuber, known for his daring prank videos and eye-opening social experiments. One of his standout moments was posing as a beggar who then bought a food stall, a stunt that drew over 3 million views and sparked significant conversation. Beyond the laughs, Isa’s heartwarming challenges and charitable acts showcase his creativity and generous spirit, making him a beloved figure in the YouTube community.
5. SYAHMI SAZLI
Subscribers: 2.76M
Topics: Short Film, Mukbang, Prank
Muhd Syahmi Sazli, a true entertainer whose diverse talents have captured the hearts of many in Malaysia. As an actor, songwriter, and director, he brings an exciting mix of creativity to his channel with popular segments like Spontaneous Drama and engaging mukbang challenges. With over 2.7 million subscribers, Syahmi's unique flair and captivating performances have firmly established him as a beloved figure in the Malaysian YouTube scene.
Subscribers: 2.92M
Topics: Music, Entertainment
Nur Amira Syahira, better known as Amira, a true Malaysian powerhouse juggling roles as a drummer, lawyer, singer, and actress. She has wowed audiences with her incredible drum covers of TikTok hits, all while offering glimpses into her vibrant life through travel vlogs, makeup tips, and off-road escapades. Her channel is not only a source of entertainment but also a touchstone for aspiring musicians, as she shares drum tutorials and encourages women to chase their dreams with vigor and style.
3. NAMEWEE
Subscribers: 3.62M
Topics: Music
Namewee, a trailblazing Malaysian-Chinese artist whose talents span music, filmmaking, and performance, making him a household name. His daring creativity first captured public attention with the bold release of "Negarakuku," sparking conversations with its unique twist on the national anthem. Dive into his YouTube channel and you'll discover a vibrant mix of music videos, behind-the-scenes glimpses, and engaging films, showcasing the artistic flair that makes him a standout in Malaysia's digital landscape.
Subscribers: 4.02M
Topics: Fitness
Jordan Yeoh isn’t just a fitness enthusiast—he’s a model, social media icon, and a true inspiration for millions across Malaysia. His YouTube channel, Jordan Yeoh Fitness, is a one-stop source for workouts, with over 3.7 million fans tuning in for his accessible, no-gym-needed routines. From beginner moves to advanced circuits for a sculpted back or lean arms, Jordan’s practical, motivating approach makes him the fitness coach Malaysians turn to for real results.
1. ALIEFF IRFAN
Subscribers: 5.63M
Topics: Prank, Comedy, Entertainment
Alieff Irfan isn't just any comedian—he's that friend who has a knack for making you laugh, swoon, and gasp all at once. Through his romantic comedies, playful pranks, and spot-on parodies, he weaves stories of love and friendship that resonate deeply with Malaysians. Just when you think he's done it all, Alieff pulls out jaw-dropping food challenges and viral experiments, making him an entertainer you'll eagerly support and follow.
CONCLUSION
We hope the list we provided has given you an insight on the Malaysian YouTubers scene. The list shows that the topics the Malaysian audience like the most are comedy, music, and short films. Influencers are also extremely popular in this country, as seen through their millions of subscribers. Malaysians spend hours on YouTube, making the social media platform one of the most effective places to launch a marketing campaign.
We may have given you a list of the most-followed social media sensations on YouTube, but this information is not enough. You'll know who the most suitable influencer is for you only if you do in-depth research on their niche and audience component.
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Frequently Asked Questions (FAQs)
Who are the top YouTubers in Malaysia in 2024?
Top YouTubers in Malaysia for 2024 include Alieff Irfan (comedy), Jordan Yeoh Fitness (workouts), Namewee (music/social commentary), and Ms Qiwiie (education), each with strong followings and influence in their niches.