If you're a tech brand-owner looking to tap into Southeast Asia's market, have you considered expanding to Indonesia? It's one of the most lucrative markets in the region, with almost 100% of internet users owning a smartphone and over 185 million Indonesians using the internet. That's a massive potential customer base! Plus, they spend billions of US dollars on electronics annually.
But here's the thing, with so many tech brands vying for attention in Indonesia, you need to stand out from the competition. That's where effective advertising and marketing come in, and one way to do that is by partnering with YouTube tech influencers.
Why YouTube, you ask? Well, for starters, it's one of the leading social networks in Indonesia, with 139 million Indonesian users in 2024. Many tech influencers in Indonesia prefer the long-video format of YouTube, as it allows them to explain things thoroughly and showcase a gadget's appearance and inner workings. Plus, they can include clips on how to use the product and share their honest opinions. This creates a huge amount of exposure for your brand.
Of course, YouTube isn't the only platform out there. Depending on your goals, budget, and niche, you might also consider TikTok and Instagram. There are plenty of tech influencers on these platforms too.
If you're not sure where to start, we've got you covered. We've curated a list of the top 20 Indonesian tech influencers on YouTube whom you might want to collaborate with in the future. These influencers offer gadget reviews and comparisons, which are super helpful for consumers who are trying to make informed purchase decisions. So, take a look at our list and see if there's anyone who fits your brand's vibe and message.
Top 20 Indonesian Tech Influencers on YouTube ⬇️
20. K2G AL & TISH
Subscribers: 273K Topics: Phone accessories, Game console
Do you know Kartolo and Kumar, or K2G AL & TISH? They're tech influencers who make technology accessible to everyone! Their simple and easy-to-understand videos have garnered a whopping 32.3 million streamers in 2021. With their clear explanations, even new streamers can easily learn about the latest tech trends.
19. Pizza Gadget
Subscribers: 281K Topics: Gadget Reviews, Smartphones, Bluetooth appliances
Are you a foodie who's also into tech? Then you'll definitely love Anto's YouTube channel, "Pizza Gadget"! He talks about both food and tech, and his gadget reviews are known for their simple and understandable explanations. It's no wonder that he's gained a lot of viewers who appreciate honest opinions in layman's terms. If you're looking for a hidden gem of a channel, this is it!
18. Nerd Reviews
Subscribers: 324K Topics: Gadget reviews, Phone accessories
Michael Prajanto and Rizky Ramadhani's channel, Nerd Reviews, may not have millions of subscribers, but it's definitely a hit with tech enthusiasts. Their simple edits, honest reviews, and worth-the-money gadget suggestions have amassed a total of 66 million streams. If you're looking for reliable gadget recommendations, this channel is a must-watch!
17. GaptechID
Subscribers: 330K Topics: Computers, Game consoles, Laptops
If you're passionate about computers, you need to check out Ilham Subki Wijaya's channel, Gaptech ID. He shows his audience how to assemble a PC from top to bottom, and he also gives detailed reviews on computer parts and accessories. And it's not just computers - he also reviews laptops and games. His channel is a goldmine for computer enthusiasts who want to learn more about the latest hardware and accessories.
16. Wisnu Kumoro
Subscribers: 371K Topics: Phone accessories, Game consoles
You might know Wisnu Kumoro as a singer, songwriter, and podcaster, but did you know he's also a tech and gaming enthusiast? He has two YouTube channels - "Wisnu Kumoro," where he gives reviews on the latest and newest gadget releases for gaming, music, and recording, and "Play with Wisnu Kumoro," where he shares his passion for gaming. His channels are the perfect mix of entertainment and information, making them a hit with viewers.
15. Wasa Wirman
Subscribers: 376K
Topics: Tablets, Bluetooth accessories, Laptops
Have you heard of Aditya Wasa Wirman? He's been on YouTube since 2015, and his channel, Wasa Wirman, is all about gadgets, sneakers, motorbikes, and accessories. What's cool about his channel is that it appeals to different niches, which has helped him gain a diverse following. Whether you're into tech, fashion, or motorsports, there's something for everyone on his channel.
14. Indra Tech Life
Subscribers: 505K Topics: Apple gadgets, Apple tips
If you're an Apple fan, then you need to check out Indra Surya's YouTube channel. He only shares about Apple product reviews, which may seem limiting, but he has successfully gained a loyal following through his idealistic approach. He occasionally reviews other brands' gadgets like earphones, headphones, and microphones, but when it comes to smartphones, expect to only see Apple products on his feed. If your product is related to Apple, like phone cases, tablet cases, or AirPods accessories, then this channel will be the perfect fit for you.
13. Bang Ripiu
Subscribers: 493K Topics: Smartphones, Gaming consoles
Have you heard of Bang Ripiu? He's been sharing his knowledge about tech on YouTube since 2013, and he's known for his top recommendations for gadgets. What's cool about his channel is that he also conducts experiments with different tech products. In one of his review videos, he even shared a trick on how to distinguish a Xiaomi phone from a fake one. If you're a tech enthusiast looking for honest reviews and experiments, Bang Ripiu's channel is the one for you.
12. Putu Reza
Subscribers: 554K Topics: Smartphones, Laptops, Household appliances
Putu's YouTube channel is a safe haven for ordinary people who want to know more about gadgets. He provides reviews and opinions on tech in layman's terms, ensuring that his audience gets value for their money. He also creates videos on gadget features and price comparisons, which is super helpful for those who are looking to make informed purchase decisions. If you're looking for a channel that simplifies tech for everyone, Putu's channel is a great place to start.
11. Akmal Riadi
Subscribers: 610K
Topics: Smartphones, Game consoles
If you're looking for tips and tricks on phone repairs and phone parts, then Akmal Riadi's YouTube channel is a must-watch. He's been on YouTube since 2010, and his channel, Akmal Riadi, provides detailed disassembling reviews on smartphones. You'll get to know every nook and cranny of a phone, which is helpful if you're into DIY phone repairs. His channel is perfect for tech enthusiasts who want to learn more about how smartphones work.
10. Flash Gadget
Subscribers: 618K Topics: Gadget reviews, Smartphones
If you're always on-the-go but still want to stay informed about the latest tech products, then you need to check out "Flash Gadget." As the name suggests, this channel reviews tech products in a flash through short-length videos. It's perfect for busy people who want to get information in the shortest time possible. Plus, the channel classifies its videos into different tags, making it easier for viewers to navigate to the video they want to see. If you're looking for a channel that focuses on gadgets' power and price, "Flash Gadget" has got you covered.
Subscribers: 664K
Topics: Gadget reviews, Smartphones
BestIndoTech, created by Malvin Nathaniel in 2011, is a go-to channel for gadget recommendations, reviews, and impressions. Malvin explains gadgets in a straightforward and simple manner, making it easy for viewers to understand. He also adds a "gadgets of the month" section to his channel to stay up-to-date with the latest releases. And if you're a Xiaomi fan, he even has a section dedicated to the brand. If you want to learn more about the latest gadgets in the market, BestIndoTech is the channel for you.
Subscribers: 700K Topics: Filmmaking, Gadget reviews
If you're a video editing enthusiast, you need to check out Daunnet Films. Anjas Maradita created this channel in 2014, and it's all about video editing tricks, gadgets for film editors, the filmmaking process, and computer requirements for editing. He doesn't just do reviews - he also produces useful tutorials. In one of his videos, he even shared how to be a pro in Kinemaster within 10 minutes. Whether you're a beginner or a pro, Daunnet Films has got you covered.
7. DroidLime
Subscribers: 895K Topics: Smartphones, Gadget reviews
DroidLime has been on YouTube since 2014, and his channel is a go-to for gadget reviews, especially for newly released ones. He classifies his videos based on brands, which makes it easier for viewers to navigate through the channel. And if you're worried about buying a fake iPhone, he's got a video that teaches you how to spot one. This useful tip is one of his channel's best videos and has made a huge impact on its engagement.
6. Sobat Hape
Subscribers: 1.09M Topics: Laptops, Smartphones, Accessories
Sobat Hape is not your average gadget review channel, thanks to Satria Eka Putra, also known as Mr. Mouldie. He adds humor into his reviews, which makes him a hit with viewers. In one of his videos, he reviewed the Xiaomi Redmibook 15 using a time travel concept. This unique approach to reviews has helped him gain more interaction from his streamers. If you're looking for a channel that's both informative and entertaining, Sobat Hape is the one for you.
5. DK ID
Subscribers: 1.49M Topics: Smartphones, Cameras, Smart accessories
The DK ID channel is made up of several people, which ensures that their reviews are unbiased. Their focus is on the gadget's endurance and its impact on the market. In one of their review videos, they talked about a laptop that is indestructible. They even tested the laptop in extreme conditions to provide realistic expectations. If you're someone who wants to know how well a gadget can withstand wear and tear, the DK ID channel has got you covered.
4. Jagat Review
Subscribers: 1.97M Topics: Smartphones, Home appliances, Computers
"We review, You decide" - that's Jagat Review's motto. This channel doesn't just do gadget reviews, it also combines real tests in gaming mode with a detail-oriented review of the gadget's performance. In one of its videos regarding the Infinix Note 8 Mobile Legends edition, they gave viewers a thorough breakdown of the gadget's features. But that's not all - Jagat Review also hosts giveaway events, like game character guessing games, to keep their viewers engaged. If you want an honest and detailed review of the latest gadgets, check out Jagat Review.
3. Pricebook
Subscribers: 1.88M Topics: Gadget reviews, Smartphone extreme tests
Bewok, the creator of Pricebook, has been providing his audience with in-depth and detailed gadget reviews since 2015. He also does extreme tests and price comparisons. But what sets him apart is his "investigation section," where he researches and reviews some weird phones based on his opinion. This section raises awareness and helps viewers make informed purchase decisions. If you want a channel that goes above and beyond to provide honest and informative gadget reviews, Pricebook is the one for you.
2. Dhiarcom
Subscribers: 2.82M Topics: Smartphones, Accessories, Cameras, Laptops
Dhiarcom is a jack of all trades when it comes to gadget reviews. He reviews laptops, phones, cameras, consoles, drones, and well-known brands like ROG, Samsung, and Xiaomi. But that's not all - he also shares useful tips on gadget usage and care. Whether you're a tech enthusiast or a casual user, Dhiarcom's channel has something for everyone.
1. GadgetIn
Subscribers: 12.2M Topics: Gadget reviews, Gaming accessories, Laptops
GadgetIn is the king of gadget reviews, with over 9 million followers and a whopping 1 billion streams on YouTube. This channel provides reviews for all sorts of gadgets, from smartwatches and accessories to PCs, laptops, and smartphones. But what sets them apart is their ability to combine humor with gadget reviews, keeping their audience informed and entertained at the same time. If you're looking for a channel that's both informative and entertaining, GadgetIn is the one for you.
Conclusion
The rapid growth of the tech industry in Indonesia has encouraged many influencers to focus on this lucrative market. These tech influencers put a lot of effort in creating high quality content to attract audience and maintain their loyal viewers.
GadgetIn, Dhiarcom, and Pricebook are the top three tech YouTube channels which gained over millions of subscribers. Due to their well-researched content and original reviews, they have grabbed a lot of attention from YouTube’s active users. We can also see that some influencers prefer not to focus on one type of gadget, while some prefer to revolve around one brand. Whichever they choose, they can find a loyal audience among the tech-savvy Indonesian YouTube users.
We hope this list has been insightful for your next marketing campaign.
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