The metaverse is taking the world by storm, and so are the metaverse influencers! These digital gurus are the ones who specialize in everything metaverse-related, from simulated realities to virtual environments. And get this, they don't even have to be human! Yep, you heard it right. Some metaverse influencers are actually virtual themselves. But one thing is for sure, they all have the power to influence and shape public opinion through their social media platforms.
Brace yourself for the ultimate crossover. The world of influencers and the metaverse are colliding faster than a speeding bullet. In fact, recent data shows that over half of all influencers are already taking part in the metaverse in some way. And if that wasn't enough, over 50% of them are even considering monetizing their metaverse content. Looks like there's a whole lot of money to be made in the virtual world! Plus, metaverse-focused companies can team up with these influencers to create epic marketing strategies. This give-and-take relationship is a match made in heaven.
Luxury brands like Gucci, Prada, Balenciaga, and Burberry are making a name for themselves in the digital world. You can now find their virtual shops, billboards, and even virtual influencer endorsements in the metaverse.
More often than not, the metaverse niche is related to NFTs and cryptocurrency, with the latter being the medium of exchange in virtual worlds. NFTs, on the other hand, are often given as collectibles to players in metaverse games. Thus, NFT and crypto influencers are also likely to talk about metaverses. Last thing you have to know about these influencers is that they dominate various platforms–from Twitter, YouTube, Instagram, to TikTok.
Whether you’re looking for an account to follow, or you’re finding influencer prospects for your metaverse marketing campaign, this list is for you. Below, we’ve curated a list of top and premium metaverse influencers. Let’s take a look!
Top 17 Metaverse Influencers to Follow ⬇️
17. Rae
Instagram: @here.is.rae (25.2K followers)
Official Website: Here is Rae
Meet Rae, Asia's latest virtual superstar! You might think that Rae is just a bunch of ones and zeros, but she's so much more than that. She's a digital artist, a trailblazer, and a true advocate for diversity in technology. In fact, she firmly believes that STEM education can empower future generations to make a real difference in the world.
But enough about the serious stuff - have you checked out Rae's Instagram? It's chock-full of awesome OOTDs, Insta-worthy spots, and glimpses into her fascinating life as a virtual influencer. Oh, and did we mention that she's also collaborated with major brands like Gucci and Pomelo Fashion? And let's not forget her super cool NFT collection featuring Tako. Rae truly is the future of fashion.
16. Diego Borgo
LinkedIn: Diego Borgo (30.8K followers)
Twitter: @don_borgo
Masterclass: How Brands Should Enter The Metaverse And NFT Space
Have you heard of Diego Borgo? He's not your average influencer - he's a metaverse native, NFT collector, and advisor to some of the biggest brands in the world. Diego knows the ins and outs of the metaverse like the back of his hand, and he's using that knowledge to help others. He provides consulting services for metaverse and NFT projects, and he's always on the go, conducting conferences, workshops, and master classes.
With his experience at adidas, he played an instrumental role in bringing "Into the Metaverse" and "adidas for Prada" to life. If you're looking for a guru in all things metaverse and NFT, Diego's your man.
15. Vladislav Ivanov
Instagram: @lineysfilm (62.7K followers)
Vladislav is a Russian digital artist who is taking the Instagram world by storm. His dystopian animations and surrealism effects are like nothing you've ever seen before. And the best part? He's just getting started. Vladislav recently dropped his own NFT collection titled "Scooter Invasion" on Foundation, and it's already making waves. If you're looking for mind-bending visuals and cutting-edge designs, you won't want to miss what Vladislav has in store. Follow him on Instagram and prepare to be amazed.
14. Cathy Hackl
Twitter: @CathyHackl (68.4K followers)
Cathy Hackl is the co-founder and Chief Metaverse Officer of Journey, an innovation and design consultancy focused on building the “next generation” of customer experiences in the metaverse. Cathy also authored a book entitled “Navigating the Metaverse,” which is a guide for people in traversing Web3.
On her Twitter account, Cathy posts about augmented reality art, updates on newly-launched NFTs, and some of her interviews breaking down the metaverse.
13. Benito Pagotto
Twitter: @benitopagotto (82.9K followers)
Instagram: @benit0
Benito isn't just any ordinary co-founder. He's a visionary who's shaping the future of the metaverse with his company RTFKT. They're creating some of the most sought-after NFT sneakers, fashion and gaming items, and other collectibles. No wonder why they're the first on our list of 17 Best NFT Projects You Must Know in 2023.
Follow Benito's social media accounts to get sneak peeks and insider updates on RTFKT and their latest metaverse projects.
12. Matthew Ball
Twitter: @ballmatthew (108.8K followers)
Official Website: Matthew Ball
When it comes to the metaverse, Matthew Ball is one of the top experts. As a Venture Partner at Makers Fund, the world's largest gaming venture fund by AUM, and a co-founder of Ball Metaverse Research Partners, he's at the forefront of the industry. He's even written his own book, "The Metaverse," which is the go-to guide for all things related to the metaverse, covering everything from its strategic, technical, and philosophical foundations.
Make sure to follow Matthew on Twitter, where he shares his opinions, interviews, and resources on metaverse news and new projects. You might even learn a thing or two.
11. Jake Browatzke
YouTube: On Chain Gaming (129K followers)
Twitter: @jakebrowatzke
Are you ready to enter the metaverse and take your gaming experience to a whole new level? Look no further than Jake Browatzke's YouTube channel. He's an expert on all things metaverse, crypto, and NFTs, and he's ready to share his knowledge with you. On Chain Gaming is the way to go, as it gives gamers real ownership of their in-game assets.
Jake's channel is full of tutorials on the newest metaverse games, and he creates lists of the top metaverse games people should look into. He also shares his opinions on crypto news and keeps you in the loop on all things metaverse. Don't miss out on the fun!
10. Imma
TikTok: @imma.tokyo (482.6K followers)
Instagram: @imma.gram
Imma is the virtual queen of cool, created by Aww Inc., the first virtual human company in Japan representing Asia. With her signature pink bob, Imma stands out as Japan’s first virtual model, and her Instagram and TikTok feeds are on fire. Top artists and brands are knocking on her virtual door to collaborate with this trendsetting avatar.
When Imma posts TikTok videos, she brings her virtual personality to life with humor and relatability. She’s always up to date with the latest trends, making her feel like a real person instead of just an AI creation. And on Instagram, Imma is a fashionista, posting OOTDs, behind-the-scenes of photoshoots, and even drool-worthy food and travel content. You could easily mistake her for a flesh-and-blood influencer if you didn't know better.
9. Mike Cussell
YouTube: Virtual Reality Oasis (617K followers)
Twitter: @vr_oasis
Instagram: @virtualrealityoasis
Mike Cussell likes sharing videos about VR and all things tech. Aside from his YouTube channel, he also hosts a weekly podcast called “FReality Podcast,” along with his co-content creators. Mike also manages a Twitter and Instagram account with large followings.
Mike tells his audience about Oculus setup and unboxing, the best Oculus games, and he also promotes some VR and AR-related products, such as haptic gloves.
8. ThrillSeeker
YouTube: ThrillSeeker (661K followers)
Twitter: @Thrilluwu
If you're all about virtual reality and augmented reality, then ThrillSeeker's YouTube channel is a must-watch. The channel is a treasure trove of metaverse game news, reviews, analyses, and gaming streams that will make your head spin.
ThrillSeeker's most popular videos are the ones where he showcases the latest VR headsets, omnidirectional treadmills, and virtual reality life hacks. You'll also find detailed tutorials that help you get the most out of your VR experiences. It’s the perfect channel for anyone looking to get immersed in the metaverse.
7. NFTs Guide
YouTube: NFTs GUIDE (756K followers)
Twitter: @CRYPT056
Official Website: NFTs.Guide
The NFTs Guide is your go-to source for all things NFTs. Run by a team of NFT collectors, influencers, and crypto promoters, this channel talks about everything from the latest NFT collections to the hottest metaverse games.
With a website and more than 83K followers on Twitter, the NFTs Guide team is always in the know when it comes to the latest trends in the NFT world. If you're an NFT enthusiast looking to stay ahead of the curve, this channel is definitely worth checking out.
6. Ben Armstrong
YouTube: Bitboy Crypto (1.45M followers)
Twitter: @Bitboy_Crypto
Ben Armstrong, a.k.a. Bitboy Crypto has become one of the most recognized news sources for the latest updates on Bitcoin and other cryptocurrencies. On his YouTube channel, Ben explores the latest crypto news, project reviews, and cryptocurrency trading advice. Lately, he has also been posting about the metaverse–his opinions, predictions, and recommendations.
Ben also has a large following on Twitter, numbered at 856.7 thousand. On his account, he shares hot crypto takes and fresh news.
5. Matt Lorion
TikTok: @mattlorion (1.5M followers)
Meet Matt Lorion, an 18-year-old with a passion for all things crypto, NFT, and economics. He's taken the TikTok world by storm, racking up over 1.5 million followers with his expert and easy-to-understand crypto advice. And now, he's jumped into the metaverse, exploring how people can make money through this new digital frontier.
Matt's already collaborated with different metaverse companies, such as The Paradox Metaverse. With his knowledge and insight, he's poised to make a big impact on the future of the metaverse.
4. Miquela
Instagram: @lilmiquela (2.8M followers)
Twitter: @lilmiquela
Official Website: Miquela
Miquela is a perpetually 19-year-old pop singer, social activist, and style icon, named by TIME Magazine as "the most influential person on the internet." Miquela has modeled for Prada, Calvin Klein, Burberry, and Outdoor Voices. She also has her own song, which was streamed over 60 million times as of today. Miquela’s followers are called “Miqaliens.”
Miquela seems as human as all of us, which can be seen on her Instagram feed. She often posts her OOTDs, her boyfriend, travels, food, and friends. Miquela’s account is a testament to the infinite possibilities we can do with AI.
3. Shearsy
TikTok: @shearsyvr (3.1M followers)
YouTube: ShearsyVR
Instagram: @shearsyvr
If you're a fan of virtual reality, you have to check out Shearsy VR. He creates the most amazing VR content on both TikTok and Instagram. His videos feature him playing different games, like Beat Saber, often tied to the latest movies and TV series. Think Spiderman, Moon Knight, The Boys, Star Wars, and more.
His fans love the wide variety of games he plays, and his humorous reactions make his accounts a joy to watch.
2. Kizuna A.I.
TikTok: @kizunaai0630 (3.1M followers)
YouTube: A.I. Channel
Twitter: @aichan_nel
Another A.I. influencer is Kizuna. Unlike the other virtual influencers who look very much like a real person, Kizuna is created with a more anime-like resemblance. Kizuna began her career as a YouTube influencer, and she has been a guest on TV shows and commercials since then. She is currently working to become a professional recording artist.
On her TikTok account, Kizuna often dances to the latest sounds, and participates on the latest trends. Her dancing is so flawless that it gained her over 3.1M followers on the platform.
1. Logan Theobald
TikTok: @lstoast (6.5M followers)
YouTube: LSToast
Logan Theobald is the ultimate metaverse influencer, known for his mad skills on Beat Saber. He's conquered the toughest songs with the fastest beats, making him a top gamer in the VR world. But that's not all – he also loves trying out various metaverse games that require VR.
You can find his fantastic videos on his YouTube channel, which has the same exciting content but with longer durations and higher quality. And it's not just the gaming world that's taken notice of Logan – brands like the energy drink Liquid Death are also clamoring to collaborate with him.
Conclusion
The spike of metaverse in 2022 brought about an increase of influencers specializing in the niche. These influencers see the potential of metaverse content as a source of income. Brands have also seen metaverse influencers as a way to bridge the gap between the reality and the virtual worlds.
On the list above, we provided you with the top metaverse influencers on different spaces. The list contains both real-life and virtual influencers across various platforms like YouTube, Instagram, and TikTok. Some influencers talk about metaverse games, while some influencers belong to the metaverse themselves.
We hope this list has helped you in finding an account to follow, or an influencer to collaborate with.
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