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Top 15 Female Korean Fitness Influencers in 2024


AJ Marketing - Top 15 Female Korean Fitness Influencers in 2024

Hey there! Did you know that fitness and sports are booming in South Korea? People are incorporating fitness routines into their daily lives, boosting consumer spending on health. The fitness community is thriving, and influential female fitness personalities are inspiring women nationwide. We're excited to share a list of these inspiring influencers, known for their significant follower counts, high engagement rates, and quality posts.


AJ Marketing - Top 15 Female Korean Fitness Influencers in 2023 - INSTAGRAM AUDIENCE OVERVIEW IN SOUTH KOREA
Data from DataReportal

You'll be happy to know that these fitness influencers are highly sought after by big brands, as influencer marketing is a successful strategy in South Korea. Instagram fitness influencers, in particular, dominate the scene with a potential reach of 23.4 million people. These women inspire and influence their audiences with every post about fitness and health. We've focused on influencers who offer workout tutorials, motivating captions, and gym selfies. Our list includes snapshots of their audience demographics and engagement rates, giving you insight into the rising trend of fitness influencing in South Korea. Let's take a look!


Top 15 Female Korean Fitness Influencers ⬇️



15. Han So-hyun

Instagram: @ssohyun_ss Followers: 86K


Meet Jimwon Haeoreumjeom, a powerhouse in the fitness world and a dedicated mom of a 13-year-old son. With a background as a registered nurse (RN) and a certified 2nd class physical education instructor, she brings a unique blend of science and passion to her fitness journey. Since 2015, she has embraced weight training and even secured a bronze medal in the 2018 K-Classic Novice Sports Model category. Jimwon’s Instagram is packed with gym snapshots and detailed training explanations, offering a perfect mix of motivation and expert fitness tips. Follow her for real, no-nonsense fitness inspiration!


Audience Demographics and Engagement Rate:

Top 15 Female Korean Fitness Influencers in 2024
Data from NoxInfluencer


14. Lee Soo-yeon

Instagram: @subonglee96 Followers: 145K


Meet Lee Soo-yeon, the ultimate blend of fitness and flair! Known for her visually stunning content, she turns hip training into an art form. But her feed isn’t just about workouts—it’s a perfect mix of fitness, beauty, and fun. With her captivating visuals and entertaining posts, Lee Soo-yeon keeps her followers inspired, motivated, and coming back for more. Whether you’re into serious training or just looking for feel-good fitness vibes, she’s got it all!


Audience Demographics and Engagement Rate:

AJ Marketing - Top 15 Female Korean Fitness Influencers in 2024 - 14. Jinny
Data from NoxInfluencer


13. Leejin

Followers: 169K


We have Leejin, a fitness expert who specializes in muscle strengthening. Her feed is filled with photos of healthy food, gym outfits, and snaps showcasing her impressive muscular body. Leejin also frequently uploads photos of brand collaborations with protein shakes, supplements, and sportswear.


Audience Demographics and Engagement Rate:

AJ Marketing - Top 15 Female Korean Fitness Influencers in 2024 - 12. Leejin
Data from NoxInfluencer


12. Yoonji

Instagram: @yoonji_booty Followers: 184K


Yoonji is a professional bikini model who gained traction due to her title as the "Butt Expert". She's gained quite the following due to her online booty classes where people can join to improve the size and lift of their buttocks. Aside from her workout routine, Yoonji also posts about her healthy diet, stunning outfits, and her adorable pet dog. Oh, and she's already collaborated with brands like Sticktox, which is a brand of asparagus powder sticks with heaps of health benefits.


Audience Demographics and Engagement Rate:

AJ Marketing - Top 15 Female Korean Fitness Influencers in 2024 - 13. Yoonji
Data from NoxInfluencer


11. Beo Deul

Instagram: @deulll_ Followers: 206K


Check out Beo Deul, one of the hottest Korean women making waves on Instagram! Not only is she a professional freelance underwear model in South Korea, but she also serves as the Vice President of Byul Yoga and Pilates, offering classes for all experience levels, from beginners to experts. Known for her regular body updates, striking beauty, and reliable product and routine recommendations, Beo Deul has built an impressive following of over 188K on Instagram.


Audience Demographics and Engagement Rate:

AJ Marketing - Top 15 Female Korean Fitness Influencers in 2024 - 11. Beo Deul
Data from NoxInfluencer


10. Yoonjin

Instagram: @pilates_yj

Followers: 211K


Yoonjin is the director of Reve Robe which is a clothing line specializing in cute yet comfy clothes perfect for an active lifestyle. Yoonjin has inspired over 211K of her followers on Instagram with her weight loss journey. She's very active, whether it's going to the gym, mountain climbing, or doing pilates. Yoonjin also creates diet challenges that her followers can do to lose weight. She's even worked with several brands in the past, such as Lotte, Mint Diet Candy, and Paris Baguette.


Audience Demographics and Engagement Rate:

AJ Marketing - Top 15 Female Korean Fitness Influencers in 2024 - 10. Yoonjin
Data from NoxInfluencer


9. Ahyoung

Instagram: @ahyoung_hwang Followers: 212K


Ahyoung Hwang is a celebrated fitness influencer specializing in yoga, initially gaining fame on YouTube by sharing various yoga forms and poses for her audience to follow at home. Now boasting over 212K followers on Instagram, her feed features everything from stretching and challenging yoga poses to teaching classes and modeling photos. Ahyoung has collaborated with top sports apparel brands like Itzon Apparel, as well as lifestyle brands such as Dyson.



Audience Demographics and Engagement Rate:

AJ Marketing - Top 15 Female Korean Fitness Influencers in 2024  9. Ahyoung
Data from NoxInfluencer


8. Hyony Kim

Instagram: @hyo_1013 Followers: 249K


Hyony Kim is a powerhouse on Korean female bodybuilder Instagram, wowing fans with her incredible performances in the South Korea IFBB Pro League. As a pro bodybuilder and fitness model, she’s not only graced magazine covers but also dominated social media campaigns. Her Instagram is pure inspiration, packed with jaw-dropping shots of her sculpted physique—whether she’s smashing a gym session or stunning in a bikini at the beach. Hyony’s impact goes beyond her photos, as she collaborates with major brands like Iron Maxx protein shakes, solidifying her status as a fitness icon.


Audience Demographics and Engagement Rate:

AJ Marketing - Top 15 Female Korean Fitness Influencers in 2024 - 8. Hyony Kim
Data from NoxInfluencer


7. Cong

Instagram: @congpilates

Followers: 262K


Everyone, meet Cong - a professional fitness trainer who specializes in pilates. Aside from her workout routines, Cong often posts cooking tutorials on how to prepare easy yet healthy meals. And that's not all, she's also a tennis player! With her impressive pilates skills and other fitness endeavors, Cong has amassed over 253K followers on Instagram.


Audience Demographics and Engagement Rate:

AJ Marketing - Top 15 Female Korean Fitness Influencers in 2024 - 6. Cong
Data from NoxInfluencer


6. Ahreum

Instagram: @ssong_rme

Followers: 295K


With over 295K Instagram followers, Ahreum is a pioneering body-builder and fitness model breaking the stereotype that body-building is just for men. Showcasing her defined muscles while embracing her femininity, her feed is a blend of striking photos, intense gym routines, family moments, and travel adventures. Ahreum’s impressive journey includes multiple body-building awards and features in top South Korean magazines like Villa De Chic. Follow her for daily inspiration and a fresh take on strength and fitness!


Audience Demographics and Engagement Rate:

AJ Marketing - Top 15 Female Korean Fitness Influencers in 2024 - 7. Ahreum
Data from NoxInfluencer


5. Rhea

Instagram: @godrhea Followers: 334K


Rhea is the perfect combination of sexy yet classy. This influencer provides interested clients with professional consultations on physical training and weight loss. Her feed consists of bikini fits, travel photos, and classy OOTDs. She has already worked with local businesses, especially food and health supplement brands.


Audience Demographics and Engagement Rate:

AJ Marketing - Top 15 Female Korean Fitness Influencers in 2024 - 5. Rhea
Data from NoxInfluencer


4. Yooseung

Instagram: @yooseung_erica Followers: 423K


Yooseung is an inspiration to many as she often posts about how she achieved a healthy body through diet and detox. She also creates easy-to-follow diet challenges which her followers can do in order to lose weight. Aside from food-related posts, she also updates her feed with her most recent travels, favorite skincare brands, and most used sports equipment. All in all, Yooseung influences her audience to achieve beauty in all aspects--in body, skin, and health.


Audience Demographics and Engagement Rate:

AJ Marketing - Top 15 Female Korean Fitness Influencers in 2024 - 4. Yooseung
Data from NoxInfluencer


3. Lucy

Instagram: @lucypark.official Followers: 563K


Lucy Park is not only a fitness inspiration-- she is also a professional cosplayer, expanding her fanbase to over 563K on Instagram. Lucy is more of a body inspiration rather than a fitness expert. Her hourglass and toned body is perfect for her imitation of the most popular anime characters. She often posts photos of her at the beach, and her doing cosplay.


Audience Demographics and Engagement Rate:

AJ Marketing - Top 15 Female Korean Fitness Influencers in 2024 - 3. Lucy
Data from NoxInfluencer


2. Nanaun

Instagram: @nana.un Followers: 565K

AJ Marketing - Top 15 Female Korean Fitness Influencers in 2024 - 2

Nanaun is not only a fitness model but also a beauty and fashion influencer. In each of her post, she makes sure that her lean body is posed in a flattering and aesthetic manner. She has been featured in several magazines in the past because of her contribution to the body positivity movement in South Korea. Her success led her to opening her own online business, Nana Un Store. Today, she has more than 565K followers on Instagram.


Audience Demographics and Engagement Rate:

AJ Marketing - Top 15 Female Korean Fitness Influencers in 2024 - 2. Nanaun
Data from NoxInfluencer



1. Euddeum

Instagram: @euddeume_ Followers: 773K


On top of our list is none other than Euddeum! Euddeum frequents the gym, does pilates, models for high-end magazines, and also often creates content for YouTube and Instagram. She does anything fitness-related, from playing golf, running in marathons, to swimming. Not only that, she is also a talented dancer! Euddeum caught the eyes of more than 773K followers because of her skills, determination, and of course, her cute and appealing face. On YouTube, Euddeum has an even larger following of 1.64M!


Audience Demographics and Engagement Rate:

AJ Marketing - Top 15 Female Korean Fitness Influencers in 2024 - 1. Euddeum
Data from NoxInfluencer


Partnering with the Right Influencer


Fitness influencer accounts are one of the most-followed accounts by South Korean Instagram users. As educators of fitness, followers are more likely to trust the opinion of these influencers due to their credibility, authenticity, and knowledge in this niche. With so many Korean fitness influencers available and eager for partnerships, it can be difficult to make a decision confidently. The key is to do in-depth research and get insider information so you can be equipped in making these marketing decisions.


Finding the right influencer with our agency can catalyze a huge ripple effect of exposure for your brand. AJ Marketing believes in looking at a business' values and finding the perfect influencer fit for the brand's identity and image. Our agency has a local office in South Korea, making it reliable, efficient, and effective when launching influencer marketing campaigns in this country.


We hope this list as been insightful for your brand's next advertising and marketing plans.





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