Have you noticed how Korean beauty products are taking over the world? K-beauty YouTubers are dominating with their content, covering everything from sheet masks to cushion foundations and achieving that coveted Korean glass-skin look. Brands like 3CE, CLIO, and TONYMOLY are all the rage, popularizing trends like gradient lips and aegyo-sal eyes. South Koreans alone spent over $3.55 billion on beauty and personal care ecommerce in 2023—it's insane!
K-beauty is absolutely slaying the game, with YouTube as the ultimate hub for fans seeking product reviews and tips from top Korean makeup artists. This treasure trove of beauty gurus helps consumers make smart choices about the latest trends. Beauty brands have caught on, turning influencer marketing into the top advertising trend in South Korea's cosmetics industry. If you're looking to break into this market, partnering with the best beauty YouTubers and Korean makeup artists is key to slaying your influencer marketing strategy. We've put together a list of top South Korean beauty YouTubers to help you crush your plan.
Top 11 Korean Beauty YouTubers ⬇️
11. Ttokkii
Subscribers: 139K
Okay, can we talk about Ttokkii for a minute? He's a total game-changer among makeup YouTubers! Unlike most beauty gurus out there, he focuses on skincare tips and makeup tutorials for men. And let me tell you, he knows his stuff! He's all about that clear skin and those defined brows. But the best part about Ttokkii? He's breaking down gender stereotypes and de-stigmatizing the idea of men wearing makeup. I mean, why should anyone be ashamed of wanting to look their best? Ttokkii is a true influencer, and he's definitely ahead of his time.
10. Jerome
Subscribers: 446K
Looking for some truly unique content? Jerome's channel is a must-watch! As one of the famous makeup YouTubers, he's a master at transformation looks, whether he's becoming a vampire or transitioning from masculine to feminine with makeup. Jerome's creations cater to both men and women, and he also spices things up with travel vlogs, food adventures, and styling tips for men. Trust us, his channel is seriously addictive!
9. You & Ain
Subscribers: 601K
You & Ain's YouTube channel may be new, but this rising star among female makeup YouTubers is one to watch. Her content brings a fresh, youthful vibe to the beauty world, with makeup looks centered around unique themes suggested by her or her audience. From bold smokey eyes to no-blush natural looks, she covers it all. What makes her stand out is her relatable, down-to-earth personality—watching her feels like hanging out with a friend. Trust me, you don't want to miss out on You & Ain's journey in the beauty world.
8. Rare Lee
Subscribers: 751K
Rare Lee is a unique Korean makeup artist and style consultant who stands out from typical influencers. Specializing in analyzing face shape, body shape, and features, she offers personalized style tips without even showing her face on screen. Instead, she uses Korean celebrities and models as case studies to demonstrate how to enhance your natural beauty. Whether you're looking to elevate your style or learn more about fashion, Rare Lee's channel is the perfect resource.
Subscribers: 1.13M
Very demure, very mindful, Jerome's channel is a must-watch for anyone seeking unique content. As one of the famous makeup YouTubers, he's a master at transformations, whether becoming a vampire or transitioning from masculine to feminine with makeup. Jerome's creations cater to both men and women, and he spices things up with travel vlogs, food adventures, and styling tips for men. Trust us, his channel is seriously addictive!
6. LeoJ Makeup
Subscribers: 1.21M
LeoJ is one of the top beauty YouTubers and a true magician with cosmetics! Renowned for transforming K-pop idols, models, and celebrities like actress Han Yeseul, influencer Heizle, and K-pop star Jihyo, his talent is unmatched. He can even transform himself into a woman with just a few brush strokes! With years of experience working with major beauty brands, LeoJ not only shares expert tutorials but also offers insightful product reviews and hauls, making his channel a must-watch for beauty enthusiasts.
5. Calary Girl
Subscribers: 1.27M
Calary Girl is a true jack-of-all-trades! On her channel, you can find everything from nail tutorials to hair product reviews, and even beauty challenges. But what sets her apart is her infectious humor that will leave you both informed and entertained. One of her most popular videos features a hilarious "half man half woman" Halloween look that showcases her immense talent and creativity.
4. Anda
Subscribers: 1.32M
Take a moment to appreciate ANDA's creativity! This girl is all about trying out costumes, wigs, and themes to satisfy her subscribers' requests. And let me tell you, she's got some serious skills! Her makeup tutorials range from a schoolgirl look to an empress-style makeup look, and she even has a tutorial on how to make your eyes look bigger without plastic surgery. But that's not all! ANDA also uploads fashion lookbook videos, unboxings, and daily vlogs. Basically, she's a one-stop-shop for all things makeup and fashion.
3. Hyojin
Subscribers: 1.85M
Hyojin is one of the most sought-after Korean makeup artists today, and it's not hard to see why. Her transformation series, "Are they the same person?!" is a testament to her amazing skills. By showcasing the power of makeup, she has helped her followers gain confidence and overcome their insecurities. And with her easy-to-follow tutorials and product recommendations, she's become a trusted voice in the beauty community.
2. Risabae
Subscribers: 2.24M
Risabae, one of the top female makeup YouTubers, is known for her relatable, bubbly personality and impressive makeup skills. She collaborates with major brands like Chanel and YSL Beauty, and her ability to stay on top of trends—like her viral Squid Game Byeok Kang makeup tutorial—keeps her Gen Z audience hooked.
Subscribers: 5.95M
PONY Syndrome is one of the most popular beauty YouTubers, and she totally slays the game! Since her first YouTube video in 2015, she’s been credited with spreading Korean beauty trends worldwide. PONY keeps it global with English subtitles on all her vids, making her content accessible to everyone.
Her collabs with major brands like Etude House, MAC, ColourPop, and NYX are proof of her unmatched talent. Known for her dreamy, neon, and colorful makeup looks, she’s an absolute artist who always slays!
Conclusion
The K-beauty industry continues to grow rapidly, inside and outside South Korea. Its global popularity and market expansion has also led to the increase in South Korean beauty influencers on YouTube. The South Korean market now goes to these influencers to get information on the best beauty products, most effective makeup techniques, and most popular trends.
Consequently, marketers have noticed the benefits beauty influencers can offer to beauty brands. Businesses now see that the influencers' fanbase, along with real interactions, can offer increase in exposure and conversions. Thus, influencer marketing has led to successful marketing campaigns in South Korea, especially in the cosmetics industry.
Choosing a beauty youtubers to collaborate with is not an easy task. You must take into account their audience size, form, content, and character. We hope this list of the top beauty YouTubers in South Korea has helped you in making your decision.
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Frequently Asked Questions (FAQs)
Who are the most popular Korean beauty Youtubers in 2024?
Some of the most popular Korean beauty YouTubers in 2024 include PONY Syndrome, Risabae, and SSIN. These influencers are renowned for their makeup tutorials, skincare tips, and K-beauty product recommendations.