NFTs are popping up everywhere these days, but in the ever-growing digital jungle, simply minting tokens isn’t enough to make your mark. To truly stand out, you need to get savvy with some smart crypto marketing strategies that fit your collection or brand to a tee. And it's not just the NFT creators who are cashing in on this trend—big names like Nike and Louis Vuitton are also diving into the Web3 world. Want to know how they’re doing it? We’ve got the inside scoop, complete with real-life examples of the top marketing techniques that are delivering results right now.
Getting noticed starts with listing your NFTs on major marketplaces like OpenSea or Magic Eden, but that’s just the tip of the iceberg. The real magic happens when you harness the power of social media. By teaming up with crypto and NFT influencers on platforms like Twitter and YouTube, you can take your reach to new heights. These influencers can help you generate buzz, connect with potential buyers, and ultimately boost your sales. So, if you want in on this action, stick around because we’ve got the ultimate blueprint for your next marketing move!
7 Best NFT Marketing Strategies to Promote Your Business ⬇️
1. Virtual Wearables
NIKE x RTFKT NFT Sneakers
Industry: Fashion, Footwear
Despite being a world of codes and numbers, NFTs still need a sense of familiarity and identity. And Nike nailed it when it collaborated with RTFKT to launch Nike Cryptokicks. The familiar Nike swoosh combined with the innovative concept of NFTs was a match made in heaven.
Nike Cryptokicks are digital sneakers in the form of Nike’s iconic silhouette. Its first release, the RTFKT X NIKE DUNK GENESIS, is customizable with eight skins. Each skin can be applied to your virtual shoe by changing the “vial” that updates the look of the sneakers. With this new release, a single sneaker NFT can be customized into different styles, depending on your vials.
What makes this strategy effective?
Sneakerheads love showing off their kicks, but doing that in the NFT universe was a no-go—until Nike stepped up to the plate. By tapping into our love for customization, identity, and brand familiarity, Nike cracked the code with their Cryptokicks, making them a slam dunk in the NFT world. These digital sneakers are now valued at 0.97 ETH each! This kind of NFT advertising is not just a hit in fashion; it’s a strategy that's catching on with non-clothing giants like Coca-Cola too. So, whether you're into fashion or fizzy drinks, the NFT space is ripe for innovation and showing off your brand in exciting ways!
2. Music & NFTs
Snoop Dogg NFT Collections
Industry: Music, Artist
NFTs aren't just about pixelated drawings for sale - just ask Snoop Dogg. The iconic rapper made NFTs a lot more interesting when he introduced music NFTs during his 20th studio album, BODR (Bacc on Death Row).
Snoop Dogg sold over $44 million worth of ‘Stash Box’ NFTs for his new album B.O.D.R in under a week, after releasing 10,000 of the limited edition NFTs. The limited edition NFT version offered three exclusive bonus tracks and a range of exclusive bonuses. Snoop has always been ahead of his time, and he once again proved this by marketing his music through NFTs.
What makes this strategy effective?
Snoop Dogg's game-changing approach flipped the script for musicians eager to break into the NFT space. By leveraging NFT marketing, he not only found a fresh way to promote music but also allowed fans to directly support their favorite artists. Plus, when an NFT owner decides to sell, the original artist can take a share of the resale, making it a true win-win! Music has always danced to the tune of current technology, and now NFTs are remixing how we experience and consume music. It's a whole new groove, and it's transforming the industry in exciting ways!
3. Physical Collectibles
Gucci x Superplastic NFT Collection
Industry: Luxury, Fashion
Gucci knows the value of having a physical representation of your digital assets, and that’s why it teamed up with Superplastic to create Supergucci. It’s like having a tangible symbol of your digital prowess, something that you can hold and show off to your friends.
Supergucci consists of a three-part marketing approach. First, Gucci released ten different exclusive NFTs that pay homage to Gucci’s storied archive. These NFTs feature virtual humans created by Superplastic, Janky and Guggimon. Second, this launch is accompanied by ceramic sculptures handmade in Italy and co-designed by Gucci and Superplastic. Lastly, Gucci opened the Gucci Vault situated in the metaverse.
What makes this strategy effective?
With Supergucci, NFT holders can now have a piece of the luxury brand in both the digital and physical worlds. This gives them a sense of pride and ownership over their digital assets, and at the same time, inspires them to acquire the real thing. Gucci’s strategy is a win-win situation for both the brand and the NFT holders.
4. NFT Influencer Marketing
Industry: Consumer Electronics
Samsung knows that not every brand needs to release their own NFT to stay ahead of the game. Instead, they focused on what they do best – creating cutting-edge appliances. They launched an advanced TV that caters to the NFT market, providing a new way for NFT owners to showcase their assets.
Samsung developed a Smart TV where NFT browsers and buyers can launch the Nifty Gateway on premium TV product lines such as QLED and Neo QLED TV. Nifty Gateway also provides its independent app for The Frame and MICRO LED offerings. Through this innovation, Samsung allowed its customers to explore, purchase, trade, and display digital art and collectibles from the comfort of their couch.
What makes this strategy effective?
By bridging the digital and physical worlds, Samsung was able to offer a unique experience for its customers. They were able to keep their brand identity intact while still being able to offer something new and exciting for the NFT market. It’s a testament to the brand’s ability to adapt to new trends without sacrificing its core values.
5. Real-Life Perks
Shopify x Doodles NFT
Industry: E-commerce
Any brand can promote its business using real-life perks that come with NFTs. Whether the perks be exclusive yacht passes or closed celebrity meet-ups, an NFT which benefits people’s non-virtual lives will be more appealing to the market. A brand can capitalize on the fact that NFTs offer more value when the assets go beyond the screen.
Shopify knew this tactic would be a hit. Shopify collaborated with Doodles NFT and launched the first-ever Doodles merch drop. It allowed Doodle owners to purchase tangible collectibles on-site, via Shopify's point-of-sale, and have them instantly delivered. By doing this, Shopify brought the “url” in “irl” (in real life), and gave token holders an exclusive and premium experience.
What makes this strategy effective?
Very much like the fourth strategy, this strategy appeals to people’s need for tangible experiences. It’s harder for people to realize the value and ownership of digital assets without having something to hold, touch, see, and feel. Providing real-life perks encourages NFT holders to try out your brand’s products or services, all while making them feel special and VIP-like.
6. NFT Games
Louis Vuitton x Beeple
Industry: Fashion, Luxury
The worlds of NFTs, gaming, and the metaverse are so intertwined that it’s hard to explore one without stumbling into the others. That’s why many brands have been launching their own metaverse games, complete with playable characters that double as NFT collectibles. It’s a brilliant way to tap into the gaming community and the NFT market, all while offering a unique and immersive experience for the players.
Louis Vuitton did its research when it launched Louis:The Game. The game was released as a celebration of the luxury house’s 200th anniversary, and the game now has more than two million downloads. NFTs were created inspired by the game’s main character, Vivienne. Players who reach a certain threshold in the game will have the chance to qualify for an NFT raffle.
What makes this strategy effective?
The best way to learn something is to do it yourself. In the same vein, the best way to remember a brand is to immerse yourself in it. By launching this game, Louis Vuitton created an interactive and memorable experience for the players, which absolutely helps in leaving a lasting impression. This game educated the players on Louis Vuitton’s history in an enjoyable manner. Surely, the brand has left an LV stamp on the players’ minds.
7. Influencer x NFTs
Partnering with NFT Visionaries
When it comes to promoting NFTs, influencers are one of the best tools in your marketing kit. They’ve built strong connections with their followers and know how to create content that grabs attention. By partnering with key opinion leaders whom NFT enthusiasts already trust, you can position your project in a way that feels authentic and exciting.
What makes this strategy effective?
It’s all about trust and connection. People follow influencers because they value their opinions and enjoy their content. When an influencer highlights an NFT project, it feels like a genuine recommendation, not just another ad. To make it even easier, we’ve pulled together a list of 5 influencers who are leading the charge in the NFT space.
1. Diego Borgo
LinkedIn: Diego Borgo
For the LinkedIn crowd, we present Diego Borgo, the Metaverse and NFT advisor extraordinaire who's helping big brands enter the NFT space. With an impressive portfolio including adidas, Prada, Salesforce, and Volkswagen Group, Diego leverages his expertise to guide brands through the ever-evolving Web3 landscape. His masterclass, "How Brands Should Enter the Metaverse and NFT Space," has already equipped students from 30+ countries with the tools they need to succeed.
2. Luca Netz
Twitter: @LucaNetz
Meet the marketing genius of the Web3 space, Luca Netz, the CEO of Pudgy Penguins NFT who miraculously turned a dying project into one of the top 3 NFT projects. When the original team behind Pudgy Penguins faltered and the community demanded change, Luca stepped in and transformed the project into a thriving success. Under his leadership, Pudgy Penguins underwent a complete rebrand and the release of a Quest Map, all while maintaining an incredibly high speed of development.
3. Elena
Twitter: @ElenaaETH
Substack: El’s Daily Rewinds
Elena's got a knack for distilling the latest NFT and crypto happenings into easily digestible and educational threads, making her an essential follow for anyone looking to stay in the know without getting bogged down in information overload. Elena is also a talented digital illustrator, showcasing her own work alongside her news summaries. And if you simply can't get enough of her insights, be sure to check out her Substack, which contains brilliant rewinds of NFT news like "What went down in Web3 in the last 24 hours?"
4. Hildoby
Twitter: @hildobby_
Dune: hildobby
Meet hildobby, the best NFT data analyst in the world and your go-to source for NFT market data analytics. You'll be left in awe by his comprehensive dashboards on Dune, where he delves into NFT market overviews, marketplace comparisons, staking, airdrops, and so much more.
5. Claire Silver
Twitter: @ClaireSilver12
Website: Claire Silver
Claire Silver is an innovative artist who provides outstanding insights into the realm of NFT art. As the founder of Accelerate Art, a community of creatives, collectors, and builders supporting emerging artists, she's a trailblazer in the space. Claire's fascinating collaboration with AI produces transcendental art, with digital and physically painted twins coexisting in the same world.
CONCLUSION
NFTs’ market size is on a streak of increase, making it more and more popular among the public. Brands have noticed this uproar and have taken it as an opportunity to market their own businesses. Big names have started integrating NFT features into their products and services, and this has brought them successful results.
In this article, we expounded on the best NFT marketing strategies to promote your business, whether or not your brand is NFT-related. Among all these strategies, one thing’s for sure–you must not lose your brand identity and purpose while making a space for the NFT market. We hope this list helped you in devising your next marketing campaign.
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