Looking for the top Asian influencers to follow on Instagram? You've come to the right place! Asia's influencer scene is on fire, with creators in lifestyle, travel, and fashion racking up millions of followers and collaborating with global brands. Influencer marketing has been a huge hit in Asia and is now one of the most reliable marketing strategies in the region. It's all about helping brands build genuine connections with their audience—no hard-sell tactics needed. Let's dive into the 20 most followed Asia influencers you should definitely have on your radar.
With 677.6 million users, the Asia-Pacific region dominates Instagram, and India leads with the largest advertising audience. Instagram advertising is essential for marketers targeting this region. We've gathered the most followed Asian influencers on Instagram from across the region, from Singapore to the Philippines, to help you find the perfect fit for your marketing strategy.
Top Instagram Influencers in Asia ⬇️
20. Yik Keat
Country: Singapore 🇸🇬
Topics: Photography, travel Followers: 1.3M
Looking for fresh inspiration? Check out Yik Keat, one of the top Asian influencers on Instagram, celebrated for his stunning, art-like photography. This Singapore-based prodigy excels in capturing aesthetic urban shots with a unique visual flair that truly sets him apart. When he’s not jet-setting around the globe to snap breathtaking landscapes, Yik Keat showcases the latest clothing and accessory brands, making him a must-follow for modern-day photographers and fashion enthusiasts alike.
19. Frans Faisal
Country: Indonesia 🇮🇩
Topics: Lifestyle, Comedy
Followers: 1.5 M
Meet Frans Faisal, the king of laughs and lifestyle vibes! Known for his hilarious content and relatable everyday moments, he’s built a loyal community that’s always ready to engage. His high engagement rate isn’t just a number—it’s proof of the genuine connection he has with his followers. From funny skits to glimpses of his personal life, Frans Faisal keeps his audience entertained while fostering a fun, interactive online family. Follow him for endless laughs and good vibes!
18. WES-P/Mr Uekusa
Country: Japan 🇯🇵
Topics: Comedy
Followers: 2.9M
WES-P, better known as Mr. Uekusa, knows how to make the world laugh—no words needed! His nonverbal comedy transcends language, turning everyday objects into props for unpredictable, laugh-out-loud skits. He’s a master of spotting trends and adding his own quirky twist, making his content refreshingly unique. Whether you’re in need of a good laugh or just curious about what he’ll come up with next, his videos never disappoint!
17. Victoria Song
Country: China 🇨🇳
Topics: Fashion, modelling Followers: 3.3M
Victoria Song, a hot Asian influencer and former K-pop star turned actress, is lighting up China's entertainment scene. With her elegant style and luxurious presence, she's snagged collaborations with iconic brands like Chanel and Cartier. Her Instagram is a captivating mix of glamorous photoshoots, modeling gigs, and behind-the-scenes snapshots. She also shares personal moments featuring her adorable dogs and laid-back times at home, giving fans an authentic peek into her everyday life.
16. Kusha Kapila
Country: India 🇮🇳
Topics: Beauty, Comedy
Followers: 3.9M
Kusha Kapila is the queen of relatable digital content that hits close to home. Her skits perfectly capture those “I’ve totally been there” moments we all experience, making her a favorite among millions. Beyond her sharp wit and hilarious takes, her stunning looks add an unexpected twist, creating a fun contrast that keeps fans hooked. It’s this unique blend of beauty and comedy that makes her impossible to ignore—and utterly unforgettable!
15. Jolin Tsai
Country: Taiwan 🇹🇼
Topics: Music, fashion
Followers: 4.6M
Step into the vibrant world of Jolin Tsai, one of the most iconic Asian female influencers around. This Taiwanese singer, songwriter, and actress knows how to make bold fashion statements and slay photoshoots with top brands like Gucci and Nars. But she keeps it real too, sharing everyday moments like cute snaps of her dog and shots of her daily eats. With a mix of high fashion and down-to-earth vibes, Jolin is a total fave among fans.
Country: Vietnam 🇻🇳
Topics: Acting, modelling
Followers: 5.5M
Get ready to be captivated by this hot Asian influencer, a very demure and very mindful Vietnamese actress and model. With a radiant smile that lights up any room, she's won the hearts of millions. Her Instagram offers a glimpse into her world, featuring chic outfits, favorite meals, and her adventurous lifestyle. Top brands like Louis Vuitton, Lazada, and Klairs can't resist her charm—and soon, neither will you.
13. Trấn Thành
Country: Vietnam 🇻🇳
Topics: Comedy, lifestyle, food
Followers: 5.6M
Trấn Thành - the Vietnamese actor with the infectious laugh. With over 5 million followers, this comedic talent knows how to keep his fans entertained. He promotes his shows and a mix of luxury brands like Dolce & Gabbana and fragrances like Roja Parfums, but don't miss his love for food! Trấn is a true foodie at heart.
12. Hanis Zalikha
Country: Malaysia 🇲🇾
Topics: lifestyle, parenting, travel
Followers: 6.1M
Hanis Zalikha - a trailblazer in the Malaysian entertainment scene. Not only is she a talented actress, but she's also a successful businesswoman with her own lifestyle and wellness brand, Toujours Advanced. Hanis' Instagram feed is a joyful journey, filled with family vacations, intimate moments with her kids, and recommendations for all things lifestyle, food, makeup, and travel.
11. Tejas tijara
Country: India 🇮🇳
Topics: entertainment, comedy
Followers: 8.7M
Tejas Tijara is the total package—handsome, hilarious, and endlessly entertaining! As a popular comedian and YouTuber, he knows exactly how to keep his audience coming back for more. His witty humor and charming personality shine through in every video, making even the simplest moments laugh-worthy. With Tejas, boredom is never an option—just sit back, relax, and let the laughs roll!
10. Pony Park
Country: South Korea 🇰🇷
Topics: beauty, makeup
Followers: 9M
Beauty aficionados, meet Pony Park, one of the hottest Asian influencers and a South Korean makeup artist known for her flawless beauty looks. Through her YouTube channel Pony Syndrome and her captivating Instagram page, she slays every makeup style, from celebrity transformations to dreamy, euphoria-inspired creations. Pony also loves sharing her top makeup and skincare recommendations, making her a trusted beauty guru for her followers.
Country: Japan 🇯🇵
Topics: food, comedy
Followers: 10M
Naomi Watanabe, one of the most followed Asians on Instagram and a rising star in the influencer world. Known as "the Japanese Beyoncé" for her spot-on impressions, Naomi brings a lighthearted and relatable approach to social media. Her playful vibe, filled with silly expressions and candid moments, is all about making her followers smile. Despite her fun-loving nature, Naomi has attracted major brands like Adidas, Vogue Japan, and Shu Uemura, proving she’s a force to be reckoned with in the influencer space.
Country: Hongkong 🇭🇰 Topics: fashion, modelling
Followers: 11.5M
Have you heard of the legendary beauty and talent that is Angelababy? This Hong Kong sensation has been turning heads in the entertainment industry since 2007, with her stunning looks and incredible skills as a model, actress, and singer. Her ethereal beauty has earned her the title of one of Asia's most beautiful faces, and we're definitely not arguing! Brands like Dior and Adidas can't get enough of Angelababy, making her one of the hottest names in the biz.
7. Joy
Country: South Korea 🇰🇷
Topics: fashion, luxury, music
Followers: 14.3M
Joy effortlessly stands out in the crowded world of Instagram with her stunning fashion and beauty content. Her photos exude elegance and confidence, making her feed a true visual delight. Whether she’s showcasing the latest fashion trends or sharing beauty looks that mesmerize, her radiant charm makes every post unforgettable. Joy’s unique style and undeniable presence make her a must-follow for anyone seeking fashion inspiration with a touch of timeless beauty.
Country: Thailand 🇹🇭
Topics: lifestyle, entertainment, beauty
Followers: 16.2M
Aum, also known as Patchrapa Chai, has been a staple in the entertainment industry since her beauty pageant debut in 1997. Today, this talented actress continues to steal the show with her acting chops, and her Instagram feed gives us a sneak peek into her daily life. From behind-the-scenes photoshoot shots to her favorite product recommendations, Aum is the ultimate OOTD and lifestyle guru for her millions of followers.
5. Davikah
Country: Thailand 🇹🇭
Topics: lifestyle, modelling
Followers: 18.3M
Davikah - the Thai beauty queen who's got it all! With over 15 million followers, Davikah is the top influencer in Thailand, known for her stunning looks and versatile modelling skills. From sultry and sexy to sweet and charming, this fashion, beauty, and lifestyle icon is inspiring millions of fans with her incredible Instagram feed. Want to try out her latest product endorsements? Just take a scroll through her page for all the inspiration you need.
Country: Philippines 🇵🇭
Topics: entertainment, lifestyle
Followers: 20.5 M
Get ready to be charmed by the Philippines' beloved actress, Kathryn Bernardo! With iconic roles in movies and TV series, Kathryn has captured the hearts of millions of fans, young and old. Her Instagram feed is a visual feast, filled with aesthetic shots of her daily adventures, including adorable moments with her dog and romantic snaps with her celebrity boyfriend, Daniel Padilla. With her genuine character and relatable personality, Kathryn continues to inspire and win over the hearts of her fans, making her a sought-after name by brands both locally and internationally.
Country: Indonesia 🇮🇩
Topics: fashion, photography, travel
Followers: 55.5M
On our Top 3 list is none other than the dazzling Prilly Latuconsina, the Indonesian sensation who's taken the entertainment world by storm. This talented singer and actress has a sweet spot for fashion, food, travel, and music, and she loves to share all of it with her fans. Prilly's Instagram feed is a never-ending treasure trove of awesome recommendations. From beauty must-haves to the latest tech gadgets, Prilly's got the scoop on what's hot and what's not. If you're looking for a fashionista who'll keep you in the loop, look no further than Prilly Latuconsina!
Country: Indonesia 🇮🇩 Topics: entertainment, family
Followers: 75.1M
Raffi and Nagita, the power couple of Indonesia, are next up on our list of top influencers. They've captured the hearts of 59 million followers with their inspiring family stories, amazing travels, and parenting tips. This duo is living proof that you can have it all - adventure, family, and fun! They've made it their mission to show that life is meant to be enjoyed, and we couldn't agree more.
1. LISA
Country: South Korea 🇰🇷
Topics: music, entertainment, modelling
Followers: 101M
Time to talk about the K-Pop queen, Lisa, the most-followed idol on Instagram with a whopping 88 million followers! As a member of the legendary BLACKPINK, Lisa's unique talent and stunning beauty have made her a global sensation. Her fans don't just admire her in South Korea, but all over the world, including the United States. This influencer has been gracing the pages of prestigious magazines like Vogue Japan and Elle, and big-name brands like Bulgari and Celine can't get enough of her. With her recent solo album release, Lisa's influence shows no signs of slowing down anytime soon.
Conclusion
When it comes to connecting with audiences, building relationships, and earning trust, influencers reign supreme. On Instagram, especially in Asia, these trendsetters are the ultimate authorities in all things fashion, beauty, and lifestyle. By partnering with the right influencer, you'll not only get exposure, but also conversions.
So, if you're looking to get ahead in the game, incorporating Instagram influencers into your marketing strategy is a no-brainer.
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Frequently Asked Questions (FAQs)
Who are the most followed Instagram influencers in Asia?
Some of the most followed Instagram influencers in Asia include Davikah, BLACKPINK’s Lisa, and Bright Vachirawit. Their massive followers stem from global fame in entertainment, fashion, and beauty.