With TikTok ranking as the fourth most popular social media platform in Malaysia, it presents a significant opportunity for marketers aiming to connect with their audience. Brands can engage over 28.6 million Malaysian internet users via TikTok, which constitutes 83.1% of the nation's population. This makes TikTok a cornerstone of a cost-effective and efficient advertising strategy, allowing marketers to maximize their reach and impact.
Influencer marketing is one of the most effective ways to drive product awareness and sales in Malaysia. Consumers often seek the advice and opinions of influencers before making purchases, and platforms like TikTok, Instagram, and YouTube are pivotal in this landscape. Influencers on these platforms have emerged as key opinion leaders, shaping consumer decisions within their niches. To capitalize on this trend, we've compiled a list of the top 20 TikTok influencers in Malaysia to aid brands in aligning with influential personalities best suited to elevate their marketing efforts.
Top 20 TikTok Influencers in Malaysia ⬇️
Followers: 630.5K
Topics: Comedy, Entertainment
William Sengg, a rising star in the Malaysia TikTok scene, is celebrated for his killer editing skills and imaginative ideas. Whether he's whipping up a meal or capturing adorable moments with his girlfriend, his videos keep viewers coming back for more. It's no wonder he's consistently topping the trending list—fans can't get enough of his captivating content!
Followers: 969.1K Topics: Comedy, Entertainment
Yana Strawberry, one of Malaysia TikTok’s most hilarious influencers, known for her laugh-out-loud parody videos. She takes everyday Malaysian scenes and flips them with a comedic twist that has her followers in stitches. Her skits with friends are a major hit, and she even partners with brands to share fun recommendations.
Followers: 1.1M
Topics: TV Host, Entertainment
Mark O'Dea, a British entertainer who's taken Malaysian TikTok by storm and made it his second home. Famous for his fun challenges and spontaneous interactions with everyone from locals to celebs, Mark's infectious energy and humor have social media buzzing. With his theater and TV background, he adds a unique charm to each video, effortlessly bridging cultures and winning hearts across Malaysia.
Followers: 1.2M
Topics: Dance
Get ready to be hooked by Jayden, a standout on Malaysia TikTok, with his awesome dance moves! This guy practically breathes dance, creating fun content that keeps viewers coming back for more. His easy-to-follow dance tutorials are a big hit, and it's no surprise why everyone's loving his channel!
Followers: 1.4M
Topics: Baking, Food
Hey, cake lovers! If you’ve got a sweet tooth, nahlahrsl's TikTok is your go-to bakery haven! Packed with mouth-watering and beautifully crafted baking videos, it's the perfect spot to indulge your sweet cravings.
Followers: 1.3M Topics: Beauty, Fashion
Wincy Chua, a vibrant KOL in Malaysia, who lights up TikTok with her passion for beauty and fashion. From epic makeup transformations and cosplay to exciting shopping hauls and travel adventures, her content is a must-watch! Brands like Rexona, Centella, and Pepsi love teaming up with her for dance challenges and product features that her hundreds of thousands of followers adore.
Followers: 1.4M Topics: Music, Entertainment
Remember Erissa Puteri Hashim from the 2014 talent show Ceria Popstar? Fast forward to today, and she’s shining bright as a music influencer in Malaysia, captivating fans with her song covers and dance routines on social media. Her enchanting voice paired with her fun personality has TikTok buzzing, and her product reviews are just the cherry on top!
Followers: 1.5M Topics: Dancing, Parenting
Bajilah, the inspiring hijabi influencer lighting up Malaysia TikTok with her heartwarming takes on parenting and family life. Fans can’t get enough of her interactive Q&A sessions, where she authentically connects with her audience and answers all their burning questions. From food to tech and fashion to cosmetics, Bajilah's trusted voice has caught the attention of various brands eager to collaborate with her.
Followers: 1.6M
Topics: Music, Dance, Entertainment
If you love heartwarming, funny moments, you've got to check out the Uyyounik, aka Duriankimchi family, on TikTok! Their channel is filled with adorable and humorous videos featuring sweet interactions between her and her little daughter. For anyone who enjoys content about kids and parenting, this channel is a must-watch!
Followers: 1.9M Topics: Music, Dance, Entertainment
Say hello to Alvin Chong, the charismatic Malaysian TikTok sensation known for more than just his singing and acting chops. His fluency in Malay bridges the gap with local fans, skyrocketing his popularity. Alvin keeps everyone entertained with a mix of slick video transitions, hilarious duets, dance challenges, and lip-sync performances that his followers can’t get enough of!
Followers: 2.2M
Topics: Entertainment
Fraiq Freestyle, whose TikTok channel has racked up over 57 million likes, grabbing everyone's attention with his hilarious and inventive challenge videos. But it's not just the laughs—he shares touching daily moments with his small family, blending funny and heartfelt experiences. It's this mix of humor and genuine life snippets that keeps fans coming back for more!
Followers: 2.2M Topics: Movie, Comedy, Entertainment
Mia Sara Nasuha, the delightful Malaysian actress who stole hearts in films like "Papa, I Love You" and "Lagenda Budak Setan." With awards like Best Kids Actress and Youngest Actress at the Malaysian Film Festival under her belt, she continues to shine. On TikTok, Mia shares entertaining vlogs, hilarious skits, and lively dance and lip-sync videos that keep her fans coming back for more!
Followers: 2.6M
Topics: Education, Lifestyle
Qiwiie, a 27-year-old Malaysian teacher whose TikTok channel has captivated 2.6 million followers with her unique blend of humor and heart. By connecting with students through relatable and thoughtful content, she’s become a social media sensation who delivers lessons way beyond the textbooks. Whether she's discussing complex emotions or sharing her teaching journey, Qiwiie's engaging approach resonates with audiences of all ages across Asia.
Followers: 2.7M Topics: Music, Dance, Entertainment
Say hello to Ahmad Akid, also known as Akiddos, a bubbly and fun-loving TikTok influencer in Malaysia. You'll find him creating parodies of hit drama scenes, recreating viral TikTok trends, and showcasing his singing and dancing talents. Akiddos has collaborated with several big brands such as Cetaphil, Pepsi, and Lazada. His recommendations to his followers have helped these brands gain huge traction and exposure.
Followers: 3.2M Topics: Self Development, Comedy, Business
Dato' Calvin Khiu, the mastermind behind MK Curtain Group of Companies, leading the charge in Malaysia's curtain industry. Even with all his success, he's incredibly approachable, using TikTok to share educational yet humorous videos that resonate with everyone. Through his insights on life, family, and career, he's not just entertaining—he's inspiring people across all ages!
Followers: 3.6M
Topics: Investment, Lifestyle
Alieff Irfan, the Malaysian YouTuber who’s now taking TikTok by storm! His feed is a vibrant mix of daily updates, showcasing his adventures in investing, his passion for sports cars, and everything gaming and tech. Plus, Alieff’s generosity shines through with his exciting giveaways, always sharing the love and wealth with his fans.
Followers: 3.6M Topics: Parody, Dance, Music
Puspa Wafiy, affectionately known as Puspa Gomen, a Penang influencer and TikTok sensation famous for her lively dance and singing videos. What truly sets her apart are the hilarious sketches she creates with her husband, leaving fans in stitches with every performance. Her side-splitting parody of the popular drama series "7 Hari Mencintaiku 2" went viral, capturing hearts not only on TikTok but across social media platforms.
Followers: 4.3M Topics: Health, Wellness
Dr. Ben Gee, the dentist who's anything but ordinary! He's become a TikTok sensation by sharing his dental and oral health wisdom in the most fun and creative ways. While his educational videos on dental hygiene keep his followers informed, he also loves joining in on the latest trends, lip-syncing to popular songs, and showing off his impressive dance moves. Dr. Ben Gee truly has it all!
Followers: 5.1M Topics: Music, Entertainment
Baby Shima, the sensational pop dancer and singer who has captivated fans across Malaysia and Indonesia with her incredible talent! But her magic doesn’t end there—she’s also a YouTube hit and a social media powerhouse. On TikTok, her feed is bursting with jaw-dropping performances, exciting brand collaborations, and vlogs that perfectly capture her vibrant personality.
Followers: 10.3M Topics: Lifestyle, Dance, Fitness
Angel Lowee, the fitness guru lighting up TikTok with her energetic dance moves and creative DIY workout videos. Beyond fitness, she's a fashion, beauty, and travel icon, with a flair for sharing her lavish lifestyle. Her videos are all about embracing health and fitness, and they're sure to get you inspired and moving!
Conclusion
In Malaysia, TikTok is the 4th most used social media platform of internet users. Through TikTok, content creators are able to produce videos which are creative, educational, and appealing to the general population. Malaysian TikTok users tend to follow influencers in the platform, in the hopes of gaining insights and opinions from these KOLs. In turn, these reviews and opinions affect the Malaysian market's purchase decisions. This authenticity and trust between TikTok influencers and their followers made the platform a marketer's best friend.
TikTok houses Malaysian influencers from different niches, such as music, entertainment, comedy, fitness, business, and many more. We hope this TikTok influencers list has helped you gain insights on how influencers can help a brand gain traction and conversions.
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Frequently Asked Questions (FAQs
Who are the top TikTok influencers in Malaysia in 2024?
Top Malaysian TikTok influencers in 2024 include Angel Lowee (beauty/fashion), Alieff Irfan (comedy), msqiwiie (education), and Jaydenczx (lifestyle/fitness). Each engages millions of followers with unique, captivating content.