Curious about the world of South Korean YouTubers? With YouTube being hugely popular in South Korea, it makes sense to check out the top influencers. Whether you're looking to collaborate for your next digital marketing campaign or just want some new, engaging content to follow, South Korean YouTubers offer incredible value. These influencers are highly sought after for brand promotions due to YouTube's massive reach; a single ad can touch 85.6% of the population—about 44.3 million people!
YouTube is a mainstay for most Koreans, giving rise to thousands of unique creators in niches from beauty and tech to fashion, luxury, and fitness. This diversity has made influencer marketing one of the most popular and effective advertising trends in the country. Brands love partnering with YouTube influencers because they engage relevant audiences and have built loyal followings over the years. Unlike celebrities or hard-sell commercials, these YouTubers interact authentically with their fans, extending that trust to the brands they endorse. If you're seeking top YouTube influencers in Korea for your next campaign, check out our curated list of the top 10 to supercharge your marketing plans.
Top 10 South Korean YouTubers ⬇️
Subscribers: 675K
Topics: Mukbang, food, vlog
Meet Cheonddung, the rising star of the South Korean YouTube scene. With over 3 million monthly views and a focus on vlogs and mukbangs, his channel has quickly gained a loyal following. Mukbang content is a growing trend in Korea, with fans seeking the satisfaction of seeing a clean plate and hearing the sound of food. Expect to see more creators joining the mukbang movement in the years to come.
Subscribers: 739K
Topics: Social events, random talks
The King of Logic channel skyrocketed to fame after its creator appeared in popular Korean dramas like "Money Game" and "Accomplice." Known for videos that tackle serious topics in a podcast-like format, the channel has amassed over 260 million views in just 10 days, solidifying its place among popular Korean YouTubers. The creator's unique way of communicating his message deeply resonates with viewers, making it one of the most popular channels on YouTube.
Subscribers: 1.11M
Topics: Home cooking, recipe
Cooking channels are a hit among South Korean YouTubers, but this particular channel stands out with its simple and easy-to-cook recipes. What truly sets it apart is the storytelling and personal experiences woven into the video titles, like "The crazy tofu recipe that the chef taught me is really good!" and "My mom puts this in and eats more bean sprout soup than rice." By adding a human element to their videos, this channel has won over the hearts of their audience, making it a beloved favorite in the Korean YouTube scene.
Subscribers: 1.19M
Topics: Vlog, lifestyle
If you're a volleyball fan, you might be familiar with Kim Yeon Koung, a retired South Korean professional volleyball player. But did you know she's now a social media influencer? Her channel offers daily vlogs, volleyball content, ASMR, and more. One of her most popular videos is a review of the anime series "Haikyu!!" from a volleyball player's perspective, and it's racked up over 6 million views.
Subscribers: 1.34M
Topics: Current issues, news, politics
One Bite of Knowledge covers a wide range of topics, including politics, economics, and social issues, all delivered in an engaging and entertaining way. In under 15 minutes, viewers can gain insightful information on serious topics. What's impressive about this channel is how the creators turn serious subjects into engaging ones with their storytelling abilities. And if you're looking for a break from serious content, they even include entertainment-related videos like "Human Chanel, Black Pink Jennie."
Subscribers: 2.33M
Topics: Tips, daily hacks
Sometimes, you don't need a long, drawn-out explanation to solve a problem. That's where "Less than 1 Minute" comes in. This channel is chock-full of quick and easy hacks, from tech tips to home maintenance and cleaning tricks. Even though the videos are short, they're packed with helpful information that has made this channel a rising star on YouTube.
Subscribers: 2.4M
Topics: Cooking, recipes
Get ready to drool over the mouth-watering recipes on This Man Cook, a popular food channel in Korea! Featuring easy home-cook recipes that often rack up more than 1 million views, this channel stands out among Asian YouTubers, particularly male creators. The close-up shots and high video quality make the content even more appealing. Since the pandemic, food and cooking-related videos have seen a significant rise as more people opt to cook at home for health and safety reasons. This trend has impacted YouTube globally, including Korea, ensuring that This Man Cook keeps its views and engagement levels high.
Subscribers: 2.86M
Topics: Entertainment, comedy
If you're looking for a good laugh, look no further than Psick University, one of Korea's best comedy channels. Not only are they a hit in South Korea, but they have fans all over the world. Their hilarious cover of Justin Bieber's "Peaches" has racked up over 7 million views, and it's not hard to see why. They take popular songs and put their own relatable, funny spin on them. It's no wonder clips from their videos are being shared on TikTok – comedian influencers like Psick University are taking over South Korea's entertainment scene.
Subscribers: 3.06M
Topics: Sports, fitness
Sweat it out with Gym Jong Kook, a YouTube channel owned by Kim Jong Kook, who is not only a singer and body-builder but also an all-around fitness enthusiast. Whether you're in search of workout routines, fun daily vlogs, or mukbangs, this channel offers something for everyone. With guest appearances from popular Korean celebrities like Jeon So-mi, Byun Yo Han, and Song Ji Hyo, it's no surprise that Gym Jong Kook has quickly become one of the top YouTube channels among Korean vloggers, boasting over 3 million subscribers in just a few months.
Subscribers: 3.1M
Topics: Finance, economy, current issues
For insightful content on finance, politics, and current issues presented in an easy-to-understand way, check out Shuka World. Run by an ex-fund manager, this rising channel covers serious topics and has gained impressive popularity. Its most-viewed video, "The Great Game that Changed World History and the Tragedy of Afghanistan," is a testament to its engaging approach. Despite the long and serious nature of the videos, Koreans appreciate the clear and simple explanations, resulting in over 1 million views per video. Shuka World is undoubtedly one of the top breakout Korean YouTube channels.
Conclusion
YouTube is the ultimate social media hub for South Koreans, and it's also the go-to platform for influencer marketing. The country boasts a plethora of top-notch creators with a diverse range of content and target audiences. Whether you're into comedy, fitness, lifestyle, or food, you're guaranteed to find a YouTuber whose followers are passionate about the same things as your brand.
Partnering up with a YouTuber who aligns with your brand can significantly boost your social media presence, leading to greater return on investment. We hope this article has provided valuable insights into the world of Korean YouTubers, and has introduced you to some potential influencers you may want to collaborate with.
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Frequently Asked Questions (FAQs)
Who are the top Korean Youtubers to watch?
You should definitely watch JFlaMusic, Whang!, PONY Syndrome, and Korean Englishman in 2024. They’ve got everything from music and beauty to Korean culture covered!