Microsoft Surface Launch Campaign.
CONTENT STRATEGY
Collaborating with computer reviewer, IT specialist, premium lifestyle, visual art influencers who are Key Opinion Leaders in their countries.
Highlighting Microsoft Surface as the most adaptable hardware for remote working, travel working and office working.
Demonstrating creative and professional excellence that can be achieved with Microsoft Surface.
Summarizing Microsoft Surface family as powerful, easy to use, reliable.
SUMMARY
Countries:
Korea, Malaysia, Singapore, Thailand
Marketing Channel:
YouTube, TikTok, Instagram
Influencer Type:
Premium lifestyle, IT/Tech reviewer, visual artist
Content Type:
Long dedicated YouTube videos & short Instagram, TikTok videos
Impressions
900,000
Views
550,000
Engagement Rate
5%
RESULT
TikTok Bonus Campaign .
CONTENT STRATEGY
Collaborating with top YouTube creators in Korea and Thailand to create authentic contents and distribute it to large audiences.
Explaining how users can participate in TikTok’s BONUS feature that introduces payments on TikTok.
Encouraging viewers to participate in the BONUS feature by offering a financial incentive.
Accelerating TikTok’s shift from a short video platform to a long content and live commerce platform.
SUMMARY
Countries:
Korea, Thailand
Marketing Channel:
YouTube
Influencer Type:
Premium lifestyle creators
Content Type:
Tied in YouTube videos
Impressions
85,000,000
Views
17,000,000
Engagement Rate
7%
RESULT
Adobe Make it Happen Campaign .
CONTENT STRATEGY
Partnering with top digital creators in Japan to develop unique visual contents using Adobe Stocks assets.
Illustrating the unique offerings of the vast Adobe Stock library and its integration with the rest of Adobe’s Creative Cloud.
Showcasing how Adobe Creative Cloud gives people flexibility to create something new and uniquely their own.
Distributing contents organically via influencer channels, while also implementing boosting strategies to reach wider audiences.
SUMMARY
Countries:
Japan
Influencer Type:
Graphic designers & Digital art creators
Marketing Channel:
Content Type:
Instagram image & video posts
Impressions
920,000
Views
230,000
Engagement Rate
11%
RESULT
AMD Gaming PC Built with Ryzen & Radeon Components .
CONTENT STRATEGY
Partnering with leading computer technology creators to build a gaming PC with AMD components: Ryzen CPU and Radeon GPU.
Showcasing computer unboxings, computer builds, high performance game testings and AMD software testings.
Highlighting advanced AMD technology and premium gaming experience.
Encouraging viewers to visit e-commerce sites where they can purchase AMD products.
SUMMARY
Countries:
Australia, Japan, Thailand
Influencer Type:
Technology reviewers & computer experts
Marketing Channel:
YouTube, Facebook, TikTok
Content Type:
Dedicated YouTube videos & short Facebook & TikTok videos
RESULT
Impressions
1,300,000
Views
375,000
Engagement Rate
5%
Philips Smart TV Review .
CONTENT STRATEGY
Collaborating with expert technology influencers to create an authentic review video that is professional and trustworthy.
Explaining the unique selling points of Philips Smart TV by mentioning the key features covering hardware and software.
Positioning Philips Smart TV as a perfect fit for all: from families, young audiences, to senior audiences.
Encouraging viewers to visit e-commerce sites where they can purchase Philips Smart TV.
SUMMARY
Countries:
Korea
Influencer Type:
Consumer electronics & technology reviewers
Marketing Channel:
YouTube
Content Type:
Dedicated YouTube videos
RESULT
Impressions
700,000
Views
150,000
Engagement Rate
16%
Codashop PR Campaign.
CONTENT STRATEGY
Increasing brand awareness and building trust through press releases in top business, technology, and gaming online digital media.
Booking online digital media, creating copyrighted content, and distributing content to large audiences.
Promoting Codashop as a one-stop digital marketplace for games, in-game items and mobile app purchases.
Highlighting the unique selling points of Codashop: easy and fast, instant delivery, convenient payment method and exciting promotions.
SUMMARY
Countries:
Korea
Influencer Type:
Business, technology, gaming
Marketing Channel:
Naver, Online digital media
Content Type:
Press releases & blog posts
RESULT
Impressions
7,000,000
Views
1,000,000
Engagement Rate
10%
MINI Big Love Campaign.
CONTENT STRATEGY
Promoting the new MINI 3 and 5 door hatchback automobiles through creative and fresh contents.
Collaborating with mega lifestyle influencers in Korea and Japan. Bringing together passion and creativity with the car, while focusing on the overall idea of BIG LOVE.
Positioning MINI as the brand full of inspiration, innovation, energy, community and passion.
Highlighting features of the new MINI models such as functionality, design and quality.
SUMMARY
Countries:
Korea
Influencer Type:
Premium lifestyle creators with unique professions
Marketing Channel:
TikTok
Content Type:
Short TikTok videos
RESULT
Impressions
14,000,000
Views
4,000,000
Engagement Rate
18%
Binance Holi Festival Campaign.
CONTENT STRATEGY
Increase brand awareness and build trust by partnering with carefully-selected influencers on Instagram and YouTube, who have a large, organic community following, to promote their auto-invest product.
Creating promotional videos featuring the HOLI FESTIVAL theme, to showcase the benefits of their auto-invest product.
Highlighting the the benefits of subscribing to the auto-invest product.
Enticing and incentivizing users to subscribe to their auto-invest product and trade in their platform by hosting an iPhone giveaway contest.
SUMMARY
Countries:
India
Marketing Channel:
Instagram, YouTube
Influencer Type:
Finance, lifestyle
Content Type:
Integrated YouTube video, Instagram reels & feed post
Impressions
3,100,000
Views
1,700,000
Engagement Rate
7%
RESULT